Author: Ralph Tench
Publisher: Springer
ISBN: 3319488600
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Author: Beata Klimkiewicz
Publisher: Central European University Press
ISBN: 615521185X
Category : Social Science
Languages : en
Pages : 364
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Book Description
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Author: Group of Authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 808820335X
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Conferences: Management, Economics, Business and Marketing (IAC-MEBM) Global Education, Teaching and Learning (IAC-GETL) Transport, Logistics, Tourism and Sport Science (IAC-TLTS)
Author: David Coen
Publisher: Routledge
ISBN: 1317968875
Category : Political Science
Languages : en
Pages : 173
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Book Description
EU Lobbying: Empirical and Theoretical studies offers an analysis of large empirical studies of interest group politics and Lobbying in Europe. Recognising the continued European economic integration, globalisation and the changing role of the state, it observs significant adaptations in interest mobilisation and strategic behavour. This book assesses the logic of collective and direct action, the logic of access and influence, the logic of venue-shopping and alliance building. It addresses specific issues such as: the emergence of elite pluralism in EU institutions, the pump priming of political action by EU institutions, and the growing political sophistication of private and public interests in Brussels. Through these issues the book explores how interest groups lobby different European institutions along the policy process and how the nature of policy dictates the style and level of lobbying. This book was previously published as a special issue of Jounal of European Public Policy
Author: European Commission
Publisher:
ISBN:
Category : Education and state
Languages : en
Pages : 28
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Book Description
Recoge: 1. Background analysis - 2. Mandate-work carried out - 3. Findings - 4. Recommendations - 5. Conclusion - 6. Appendices.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
Category : Business & Economics
Languages : en
Pages : 805
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Book Description
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author: Carsten Reinemann
Publisher: Routledge
ISBN: 0429687842
Category : Social Science
Languages : en
Pages : 276
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Book Description
The studies in this volume conceptualize populism as a type of political communication and investigate it comparatively, focusing on (a) politicians’ and journalists’ perceptions, (b) media coverage, and (c) effects on citizens. This book presents findings from several large-scale internationally comparative empirical studies, funded by the European Cooperation in the field of Scientific and Technical Research (COST), focusing on communication and the media within the context of populism and populist political communication in Europe. The studies are based on comparative interview studies with journalists and politicians, a large-scale comparative content analysis, and a comparative cross-country experiment using nationally representative online-surveys over 15 countries. The book also includes advice for stakeholders like politicians, the media, and citizens about how to deal with the challenge of populist political communication. This enlightening volume is ‘populist’ in the best sense and will be an essential text for any scholar in political science, communication science, media studies, sociology and philosophy with an interest in populism and political communication. It does not assume specialist knowledge and will remain accessible and engaging to students, practitioners and policymakers. Chapters 1 and 12 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Group of Authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203112
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Scientific articles form: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Engineering, Transport, IT and AI
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 019105755X
Category : Performing Arts
Languages : en
Pages : 722
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Book Description
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Author:
Publisher:
ISBN: 9789279038907
Category : Pesticides
Languages : en
Pages : 222
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Book Description
