Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578605822
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
Driving Eureka!
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578605822
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
Publisher: Clerisy Press
ISBN: 1578605822
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
The Eureka Factor
Author: John Kounios
Publisher: Random House
ISBN: 0679645292
Category : Science
Languages : en
Pages : 290
Book Description
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Publisher: Random House
ISBN: 0679645292
Category : Science
Languages : en
Pages : 290
Book Description
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Eureka
Author: Gavin Weightman
Publisher: Yale University Press
ISBN: 0300192088
Category : Technology & Engineering
Languages : en
Pages : 295
Book Description
While the discoveries of scientists have provided vital knowledge which has made innovation possible, it is more often than not the amateur who enjoys the "eureka moment" when an invention works for the first time. Weightman tells fascinating stories of struggle, rivalry, and the ingenuity of both famous inventors and hundreds of forgotten people, and offers a fresh take on the making of our modern world.
Publisher: Yale University Press
ISBN: 0300192088
Category : Technology & Engineering
Languages : en
Pages : 295
Book Description
While the discoveries of scientists have provided vital knowledge which has made innovation possible, it is more often than not the amateur who enjoys the "eureka moment" when an invention works for the first time. Weightman tells fascinating stories of struggle, rivalry, and the ingenuity of both famous inventors and hundreds of forgotten people, and offers a fresh take on the making of our modern world.
EUREKA!
Author: R.J Blin-Stoyle
Publisher: CRC Press
ISBN: 9781420046892
Category : Science
Languages : en
Pages : 246
Book Description
This is an accessible introduction to the subject of physics, and how it underpins our understanding of the physical world today. Starting with an initial description of what physics represents from the micro- to the macroscopic, Roger Blin-Stoyle takes the reader on a tour of Newton's Laws, the nature of matter, explaining how the physical world works and how physics may affect our future understanding. The treatment avoids detailed mathematics, and at all times relates the concepts introduced to the reader's everyday experience. The author makes effective use of simple, line drawings to illustrate the concepts introduced. Topics are presented with clarity and precision. The author's enthusiasm for his subject, and his desire to make it comprehensible to the widest possible audience are evident. It is a good foundation for exploring the more exotic aspects of physics, as presented by, for example, Close, Davies and Hawking. Suggestions for further reading are included as an appendix.
Publisher: CRC Press
ISBN: 9781420046892
Category : Science
Languages : en
Pages : 246
Book Description
This is an accessible introduction to the subject of physics, and how it underpins our understanding of the physical world today. Starting with an initial description of what physics represents from the micro- to the macroscopic, Roger Blin-Stoyle takes the reader on a tour of Newton's Laws, the nature of matter, explaining how the physical world works and how physics may affect our future understanding. The treatment avoids detailed mathematics, and at all times relates the concepts introduced to the reader's everyday experience. The author makes effective use of simple, line drawings to illustrate the concepts introduced. Topics are presented with clarity and precision. The author's enthusiasm for his subject, and his desire to make it comprehensible to the widest possible audience are evident. It is a good foundation for exploring the more exotic aspects of physics, as presented by, for example, Close, Davies and Hawking. Suggestions for further reading are included as an appendix.
Daughters of a Dead Empire
Author: Carolyn Tara O’Neil
Publisher: Roaring Brook Press
ISBN: 1250755549
Category : Young Adult Fiction
Languages : en
Pages : 250
Book Description
"This fresh, thrilling take on Anastasia establishes that O'Neil is a debut author to watch." —Buzzfeed From debut author Carolyn Tara O'Neil comes a thrilling alternate history set during the Russian Revolution. Russia, 1918: With the execution of Tsar Nicholas, the empire crumbles and Russia is on the edge of civil war—the poor are devouring the rich. Anna, a bourgeois girl, narrowly escaped the massacre of her entire family in Yekaterinburg. Desperate to get away from the Bolsheviks, she offers a peasant girl a diamond to take her as far south as possible—not realizing that the girl is a communist herself. With her brother in desperate need of a doctor, Evgenia accepts Anna's offer and suddenly finds herself on the wrong side of the war. Anna is being hunted by the Bolsheviks, and now—regardless of her loyalties—Evgenia is too. Daughters of a Dead Empire is a harrowing historical thriller about dangerous ideals, inequality, and the price we pay for change. An imaginative retelling of the Anastasia story. A Junior Library Guild Selection
Publisher: Roaring Brook Press
ISBN: 1250755549
Category : Young Adult Fiction
Languages : en
Pages : 250
Book Description
"This fresh, thrilling take on Anastasia establishes that O'Neil is a debut author to watch." —Buzzfeed From debut author Carolyn Tara O'Neil comes a thrilling alternate history set during the Russian Revolution. Russia, 1918: With the execution of Tsar Nicholas, the empire crumbles and Russia is on the edge of civil war—the poor are devouring the rich. Anna, a bourgeois girl, narrowly escaped the massacre of her entire family in Yekaterinburg. Desperate to get away from the Bolsheviks, she offers a peasant girl a diamond to take her as far south as possible—not realizing that the girl is a communist herself. With her brother in desperate need of a doctor, Evgenia accepts Anna's offer and suddenly finds herself on the wrong side of the war. Anna is being hunted by the Bolsheviks, and now—regardless of her loyalties—Evgenia is too. Daughters of a Dead Empire is a harrowing historical thriller about dangerous ideals, inequality, and the price we pay for change. An imaginative retelling of the Anastasia story. A Junior Library Guild Selection
Eureka
Author: Scott H. Brown
Publisher: Arcadia Publishing
ISBN: 0738596760
Category : History
Languages : en
Pages : 97
Book Description
Tucked away behind the "redwood curtain" on the northwestern coast of California lies the historic city of Eureka. The location of the city directly alongside Humboldt Bay combined with the abundance of redwood attracted miners, loggers, and fishermen, and the city grew and prospered quickly. Using a comparison of historic images gathered from several historical archives matched with current photographs taken by the author, this book shows Eureka's transformation from a wild logging and fishing town into the modern city it has become today.
Publisher: Arcadia Publishing
ISBN: 0738596760
Category : History
Languages : en
Pages : 97
Book Description
Tucked away behind the "redwood curtain" on the northwestern coast of California lies the historic city of Eureka. The location of the city directly alongside Humboldt Bay combined with the abundance of redwood attracted miners, loggers, and fishermen, and the city grew and prospered quickly. Using a comparison of historic images gathered from several historical archives matched with current photographs taken by the author, this book shows Eureka's transformation from a wild logging and fishing town into the modern city it has become today.
Eureka: Brain Box Blues
Author: Cris Ramsay
Publisher: Penguin
ISBN: 1101445424
Category : Fiction
Languages : en
Pages : 252
Book Description
Even the brightest of Eureka's residents can't read someone else's mind. Then Global Dynamics develops the Brain Box: a device capable of capturing and storing human thoughts. When the Box starts messing with people's minds, Sheriff Jack Carter will have to keep his thoughts to himself if he's going to save the town from going out of their heads.
Publisher: Penguin
ISBN: 1101445424
Category : Fiction
Languages : en
Pages : 252
Book Description
Even the brightest of Eureka's residents can't read someone else's mind. Then Global Dynamics develops the Brain Box: a device capable of capturing and storing human thoughts. When the Box starts messing with people's minds, Sheriff Jack Carter will have to keep his thoughts to himself if he's going to save the town from going out of their heads.
Eureka Street
Author: Robert McLiam Wilson
Publisher: Arcade Publishing
ISBN: 9781559703963
Category : Fiction
Languages : en
Pages : 412
Book Description
Romantic Ireland is definitely dead and gone. With the exhilarating Eureka Street, Robert McLiam Wilson cheerfully and obscenely sends it to its grave. Jake Jackson, his thoughtful anti-hero, finds Belfast's tragedies are built on comedy: Catholics and Protestants so intent on declaring their differences "resembled no one now as much as they resembled each other…. That was what I liked about Belfast hatred. It was a lumbering hatred that could survive completely on the memories of things that never existed in the first place." He spends a certain amount of time worrying about seeming too Catholic and an equal amount worrying about not seeming sufficiently Catholic. Sometimes, after several drinks, Jake forgets that he's not a Protestant. Each position is as dangerous, and absurd, as the other. His best friend is less torn up. Chuckie Lurgan is a chubby Methodist whose only accomplishments so far have been shaking Reagan's hand, appearing in the same photo as the Pope, and having "an intense and troubling relationship with mail-order catalogues." But Chuckie suddenly surprises Jake with his first entrepreneurial scheme. Though he's placed an ad for an enormous sex toy in Northern Ireland's "only mucky paper," he hasn't any intention of ever fulfilling an order. Instead, he follows legal protocol and sends each disappointed customer a refund check, in the proper amount, stamped GIANT DILDO REFUND. The gamble is that most people will be too embarrassed to cash them. "Chuckie smiled the smile of the just-published poet." And soon he has more than 40,000 pounds in the bank and a lust for big money. He also has a rich, new girlfriend: "He hoped his dreams wouldn't suffer from all this reality."Jake is more preoccupied with the day-to-day. His construction site job gives him ample opportunity to consider his romantic failures and the ever-present symbols of war. There's also a new graffito that has sprouted among the various deadly acronyms. IRA, UVF, and UDA make no more sense than OTG, but at least everyone knows what they stand for. OTG becomes a puzzle to all of Belfast--is it, the authorities wonder, a new terrorist group? (Jake also notes several other phrases, FTP, FTQ, and FTNP--the "T" stands for the and "P" and "Q" for Pope and Queen. The "N" is for Next.) Despite his love for Belfast, Jake loses heart with its zealots and fanatics and, halfway through, Eureka Street threatens to slide into windy bathos. It's only a momentary lapse amid energetic, colloquial poetry and comic realism.
Publisher: Arcade Publishing
ISBN: 9781559703963
Category : Fiction
Languages : en
Pages : 412
Book Description
Romantic Ireland is definitely dead and gone. With the exhilarating Eureka Street, Robert McLiam Wilson cheerfully and obscenely sends it to its grave. Jake Jackson, his thoughtful anti-hero, finds Belfast's tragedies are built on comedy: Catholics and Protestants so intent on declaring their differences "resembled no one now as much as they resembled each other…. That was what I liked about Belfast hatred. It was a lumbering hatred that could survive completely on the memories of things that never existed in the first place." He spends a certain amount of time worrying about seeming too Catholic and an equal amount worrying about not seeming sufficiently Catholic. Sometimes, after several drinks, Jake forgets that he's not a Protestant. Each position is as dangerous, and absurd, as the other. His best friend is less torn up. Chuckie Lurgan is a chubby Methodist whose only accomplishments so far have been shaking Reagan's hand, appearing in the same photo as the Pope, and having "an intense and troubling relationship with mail-order catalogues." But Chuckie suddenly surprises Jake with his first entrepreneurial scheme. Though he's placed an ad for an enormous sex toy in Northern Ireland's "only mucky paper," he hasn't any intention of ever fulfilling an order. Instead, he follows legal protocol and sends each disappointed customer a refund check, in the proper amount, stamped GIANT DILDO REFUND. The gamble is that most people will be too embarrassed to cash them. "Chuckie smiled the smile of the just-published poet." And soon he has more than 40,000 pounds in the bank and a lust for big money. He also has a rich, new girlfriend: "He hoped his dreams wouldn't suffer from all this reality."Jake is more preoccupied with the day-to-day. His construction site job gives him ample opportunity to consider his romantic failures and the ever-present symbols of war. There's also a new graffito that has sprouted among the various deadly acronyms. IRA, UVF, and UDA make no more sense than OTG, but at least everyone knows what they stand for. OTG becomes a puzzle to all of Belfast--is it, the authorities wonder, a new terrorist group? (Jake also notes several other phrases, FTP, FTQ, and FTNP--the "T" stands for the and "P" and "Q" for Pope and Queen. The "N" is for Next.) Despite his love for Belfast, Jake loses heart with its zealots and fanatics and, halfway through, Eureka Street threatens to slide into windy bathos. It's only a momentary lapse amid energetic, colloquial poetry and comic realism.
Eureka
Author: William Diehl
Publisher: Random House
ISBN: 0099439980
Category : Fiction
Languages : en
Pages : 514
Book Description
Verna Wilensky has been electrocuted in her bathtub. The police discover that she had almost 100,000 in her bank account and begin to dig deeper. Who was this woman, how did she get all this money, and what was her connection to Eureka, to Thomas Culhane and to the bloody events of the 1920s that saw Culhane's political star begin to rise?
Publisher: Random House
ISBN: 0099439980
Category : Fiction
Languages : en
Pages : 514
Book Description
Verna Wilensky has been electrocuted in her bathtub. The police discover that she had almost 100,000 in her bank account and begin to dig deeper. Who was this woman, how did she get all this money, and what was her connection to Eureka, to Thomas Culhane and to the bloody events of the 1920s that saw Culhane's political star begin to rise?
Light Bulb
Author: Kathleen Weidner Zoehfeld
Publisher: Astra Publishing House
ISBN: 1635923956
Category : Juvenile Nonfiction
Languages : en
Pages : 34
Book Description
EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.
Publisher: Astra Publishing House
ISBN: 1635923956
Category : Juvenile Nonfiction
Languages : en
Pages : 34
Book Description
EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.