Ethics and Corporate Social Responsibility in the Meetings and Events Industry Wiley E-Text Reg Card PDF Download
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Author: Elizabeth V. Henderson
Publisher:
ISBN: 9781118579275
Category :
Languages : en
Pages :
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Book Description
Author: Elizabeth V. Henderson
Publisher:
ISBN: 9781118579275
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Elizabeth V. Henderson
Publisher: Wiley Global Education
ISBN: 1118476859
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate Social Responsibility, ethics, and sustainability as no longer just best practices, but as business standards. With its practical tools and insights, readers are compelled to build an industry where meetings and events contribute positively and ethically to communities and cultures.Ethics and Corporate Social Responsibility in the Meetings and Events Industry presents a wide range of topics, bringing insights from environmental science to corporate responsibility. Intended to build sustainable leaders in the industry, this book offers the knowledge to get started and the momentum to continue.
Author: Samuel deBlanc Goldblatt
Publisher: John Wiley & Sons
ISBN: 0470640103
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education. This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.
Author: Judy Allen
Publisher: John Wiley & Sons
ISBN: 047096376X
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever. Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally. Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices. Explains how to establish policies and codes of behavior, in the office and onsite at events. Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate. Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse. Covers business etiquette in event planning crisis management situations. Helps you to avoid putting yourself and your company at personal and professional risk. Features real-life examples and situations, and advice on how to handle them with poise and professionalism. Includes a list of "Event Planning Do's and Don'ts." Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.
Author: Øyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 111807873X
Category : Social Science
Languages : en
Pages : 792
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Book Description
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Author: Steve Kent May
Publisher: Oxford University Press
ISBN: 0195178831
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
Should business strive to be socially responsible, and if so, how? This book updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: W. Timothy Coombs
Publisher: Wiley-Blackwell
ISBN: 9781118106655
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Author: Jessalynn R. Strauss
Publisher:
ISBN: 9780415706377
Category : Casinos
Languages : en
Pages : 0
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Book Description
This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks to illuminate CSR's complexities and contradictions, and the moral obligations which accompany it. This will be of interest to scholars, researchers and educators in the fields of PR and communication, business ethics and the gaming industry.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9788126518432
Category :
Languages : en
Pages : 328
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Book Description
One of the business world s foremost though leaders presents a social responsibility bible for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.AcknowledgmentsIntroduction1. The Case for Doing at Least Some Good2. Corporate Social Initiatives: Six Options for Doing Good3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales5. Corporate Social Marketing: Supporting Behavior Change Campaigns6. Corporate Philanthropy: Making a Direct Contribution to a Cause7. Community Volunteering: Employees Donating Their Time and Talents8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
