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Author: Saluja, Shefali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Author: Saluja, Shefali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 349
Get Book
Book Description
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Author: Evren Eryurek
Publisher: "O'Reilly Media, Inc."
ISBN: 1492063460
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
As your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness.
Author: Katherine O'Keefe
Publisher: Kogan Page Publishers
ISBN: 0749482052
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information. Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
In an era marked by escalating environmental concerns and the imperative for sustainable development, a pressing challenge looms large: the urgent need for transitioning towards circular and climate-neutral economies. As industries grapple with the complexities of achieving these critical milestones, Digital Technologies for a Resource Efficient Economy explores innovative conceptual frameworks, case studies, and empirical studies, seeking to unravel the relationship between clean technologies, digital innovation, and knowledge management. Positioned at the intersection of academia and real-world solutions, its insightful exploration engages academic scholars, researchers, industry players, policymakers, and stakeholders in a dynamic discourse on the challenges, opportunities, and trends shaping the path towards a net-zero world in Asia and beyond. Targeting a diverse audience that includes professors, policymakers, corporate leaders, and students, Digital Technologies for a Resource Efficient Economy becomes a cornerstone in the exploration of artificial intelligence, circular economy, clean energy, and other pivotal topics. By combining academic rigor with practical applications, the book becomes an indispensable resource for navigating the complexities of building resilient, inclusive, and green societies. With its recommended topics spanning a global spectrum, encompassing regions from Asia to the EU, USA, Latin America, Africa, and the Gulf Region, the book takes on a truly comprehensive approach. Seamlessly weaving together the intricacies of technology, innovation, and sustainable development, this book positions itself as a crucial guide for anyone invested in shaping a future where economies thrive in harmony with the environment.
Author: Hashem, Tareq Nael
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author: Kohei Arai
Publisher: Springer Nature
ISBN: 3031184610
Category : Technology & Engineering
Languages : en
Pages : 948
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Book Description
The seventh Future Technologies Conference 2022 was organized in a hybrid mode. It received a total of 511 submissions from learned scholars, academicians, engineers, scientists and students across many countries. The papers included the wide arena of studies like Computing, Artificial Intelligence, Machine Vision, Ambient Intelligence and Security and their jaw- breaking application to the real world. After a double-blind peer review process 177 submissions have been selected to be included in these proceedings. One of the prominent contributions of this conference is the confluence of distinguished researchers who not only enthralled us by their priceless studies but also paved way for future area of research. The papers provide amicable solutions to many vexing problems across diverse fields. They also are a window to the future world which is completely governed by technology and its multiple applications. We hope that the readers find this volume interesting and inspiring and render their enthusiastic support towards it.
Author: Masengu, Reason
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Author: Bentalha, Badr
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.
Author: Kirsten Martin
Publisher: Springer Nature
ISBN: 3031187946
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book focuses on how firms should engage ethical choices in developing and deploying digital technologies. Digital technologies are devices that rely on rapidly accelerating digital sensing, storage, and transmission capabilities to intervene in human processes. While the ethics of technology is analyzed across disciplines from science and technology studies (STS), engineering, computer science, critical management studies, and law, less attention is paid to the role that firms and managers play in the design, development, and dissemination of technology across communities and within their firm. This book covers the topic from three angles. First, it illuminates diverse facets of the intersection of technology and business ethics. Second, it uses themes to explore what business ethics offers to the study of technology and, third, what technology studies offers to the field of business ethics. Each field brings expertise that, together, improves our understanding of the ethical implications of technology. Chapter “A Micro-ethnographic Study of Big Data-Based Innovation in the Financial Services Sector: Governance, Ethics and Organisational Practices", chapter ”The Challenges of Algorithm-Based HR Decision-Making for Personal Integrity" and chapter “Female CEOs and Core Earnings Quality: New Evidence on the Ethics Versus Risk-Aversion Puzzle" are available open access under a Creative Commons Attribution 4.0 International license via link.springer.com.
Author: Helge, Kris
Publisher: IGI Global
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
We live in an era defined by data proliferation and digital transformation, and the effective management of information has become a concern for organizations across the globe. Creating and Sustaining an Information Governance Program is a comprehensive academic guide that delves into the intricate realm of Information Governance (IG), focusing on the key components and strategies essential for establishing and perpetuating a robust IG program. This book elucidates the intricacies of establishing and nurturing an information governance program, and it equips readers with the knowledge and tools to navigate the challenges and opportunities inherent in this endeavor. It delves into the cultural shifts, communication strategies, and training methods necessary for success. It emphasizes the vital importance of collaboration across organizational silos, the cultivation of administrative support, securing appropriate funding, and educating stakeholders on the purpose and benefits of an IG program. This book is ideal for individuals across academia, corporate sectors, government agencies, and for-profit and not-for-profit organizations. Its insights are universally applicable, spanning industries such as law firms, general corporate environments, government entities, educational institutions, and businesses of all sizes. Creating and Sustaining an Information Governance Program guides organizations of all stripes toward effective information governance, compliance, and risk mitigation in a data-centric world.
