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Author: J. P. Wallace
Publisher: Springer Science & Business Media
ISBN: 3642657532
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.
Author: J. P. Wallace
Publisher: Springer Science & Business Media
ISBN: 3642657532
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.
Author: G. Hasenkamp
Publisher: Springer Science & Business Media
ISBN: 364245481X
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
This monograph is intended as a contribution to applied work in production theory by treating: a) The measurement problems involved whenever several outputs are jointly produced, and b) The (possible) econometric framework for estimating production function parameters whenever (relative) prices vary sufficiently over the observations. Thus, the "pure" theory of production, and the theory of non-linear regression is not treated in sufficient detail: for these topics we refer to the available literature~ for a comprehensive list of references we refer to Uebe (1975). Some years ago, papers by L. J. Lau and W. E. Diewert initiated my interest in duality within production theory, and then I started to appreciate R. W. Shephard's fundamental contribution to this topic. This monograph is a (minor) revision of a Ph. D. dissertation submitted to the Department of Economics, The University of Wisconsin, Madison, in August 1973. The Graduate School and the Social Systems Research Institute provided funds for the reported computer work, Lawrence R. Klein and Laurits R. Christensen provided data, and as a Graduate Student I received financial support in form of an University Fellowship~ all this is very much appreciated. With some nostalgia I think back to the enjoyable period of learning during the preparation of my diFosertation~ I appreciate the spirit within the department, and the guidance of my committee Arthur S. Goldberger, Dennis J. Aigner, and Laurits R. Christensen.
Author: Klaus Rennings
Publisher: Springer Science & Business Media
ISBN: 3790828491
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
As the residential buildings sector accounts for around 30 percent of the final energy demand in Germany, this sector is increasingly becoming the focus of public attention with regard to climate change. In this book, decisions on energy consumption by private households are examined. The analyses are based on several empirical methods. The results show that the road to more sustainable energy consumption in residential buildings is not hampered by a lack of will on behalf of the consumers. However one should be realistic that there are many instances where improving thermal institution involves additional economic costs for individual households.
Author: A. Auslender
Publisher: Springer Science & Business Media
ISBN: 3642482988
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Author: Jian Bi
Publisher: John Wiley & Sons
ISBN: 111899485X
Category : Technology & Engineering
Languages : en
Pages : 560
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Book Description
Sensory testing and measurement are the main functions of sensory analysis. In recent years, the sensory and consumer field has evolved to include both difference testing and similarity testing, and new sensory discrimination methods such as the tetrads have received more attention in the literature. This second edition of Sensory Discrimination Tests and Measurements is updated throughout and responds to these changes and includes: A wide range of sensory measurements: Measurements of sensory effect (d', R-index and Gini-index); Measurements of performance of trained sensory panel (Intraclass correlation coefficients and Cronbachs coefficient alpha); Measurements of relative importance of correlated sensory and consumer attributes (drivers of consumer liking or purchase intent); Measurements of consumer emotions and psychographics; Measurements of time-intensity; Measurements of sensory thresholds; Measurements of sensory risk with negative sensory effects (Benchmark Dose, BMD, methodology) Measurements of sensory shelf life (SSL). A balanced introduction of sensory discrimination tests including difference tests and similarity tests. Bayesian approach to sensory discrimination tests. Modified and multiple-sample discrimination tests. Replicated discrimination tests using the beta-binomial (BB), corrected beta-binomial (CBB), and Dirichlet-multinomial (DM) models. Sensory discrimination methods including the tetrads and the M+N. R and S-Plus codes for all the measurements and tests introduced in the book. Mainly intended for researchers and practitioners in the sensory and consumer field, the book is a useful reference for modern sensory analysis and consumer research, especially for sensometrics.
Author:
Publisher: John Wiley & Sons
ISBN: 1405161787
Category : Business & Economics
Languages : en
Pages : 1775
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Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: B. S. Duran
Publisher: Springer Science & Business Media
ISBN: 3642463096
Category : Mathematics
Languages : en
Pages : 146
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Book Description
A tremendous amount of work has been done over the last thirty years in cluster analysis, with a significant amount occurring since 1960. A substantial portion of this work has appeared in many journals, including numerous applied journals, and a unified ex position is lacking. The purpose of this monograph is to supply such an exposition by presenting a brief survey on cluster analysis. The main intent of the monograph is to give the reader a quick account of the prob lem of cluster analysis and to expose to him the various aspects thereof. With this intent in mind much detail has been omitted, particularly in so far as detailed examples are considered. Most of the references stated within the text contain examples and the reader can consult them for additional information on specific topics. Efforts were made to include in the reference section all papers that played a role in developing the "theory" of cluster analysis. Any omission of such references was not intentional and we would appreciate knowing about them. Many references to papers in applied journals are also contained, however, the list-is far from being complete. This monograph has been greatly influenced by the work of many people, most notably, J. A. Hartigan, D. Wishart, J. K. Bryan, R. E. Jensen, H. D. Vinod, and M. R. Rao. Several portions of the monograph were motivated by research performed under the support of NASA Manned Spacecraft Center, Earth Observations Division, under Contract NAS 9-12775.
Author: Y. Fujimori
Publisher: Springer Science & Business Media
ISBN: 3642455433
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Author: SCHILLING
Publisher: McGraw Hill
ISBN: 0077170040
Category : Computers
Languages : en
Pages : 332
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Book Description
Ebook: Strategic Management of Technological Innovation
Author: Dr. Anupama Rajesh
Publisher: Partridge Publishing
ISBN: 1543700519
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Business Intelligence and Analytics (BI&A) has been one of the leading technological trends in recent years and is one of the top most priority technology investments. Enterprises require the support of extensive data processing and analytical techniques to bolster their processes. The book comes at an opportune time to provide a holistic overview of BI&A along with its associated concepts, components, infrastructure etc. It also details its applications in various verticals of management such as Marketing, Finance and HR. This book also discusses relevant software such as Excel, SPSS, R and Eviews. STRATGIE can be an invaluable resource for students, instructors, and practitioners alike.
