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Author: Edward J. Lordan
Publisher: Rowman & Littlefield
ISBN: 9780830415946
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author: Edward J. Lordan
Publisher: Rowman & Littlefield
ISBN: 9780830415946
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
Author: Alison Theaker
Publisher: Routledge
ISBN: 0415676479
Category : Social Science
Languages : en
Pages : 402
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Book Description
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Author: Thomas Harvey Bivins
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Author: Philip Henslowe
Publisher: Kogan Page Publishers
ISBN: 9780749440725
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Author: Sam Black
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This study explores the theory, techniques and skills that combine to result in professional public relations.
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Category : Language Arts & Disciplines
Languages : en
Pages : 910
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Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author: Sangeeta Waldron
Publisher: Business Expert Press
ISBN: 1949991652
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
Author: Erica Weintraub Austin
Publisher: Routledge
ISBN: 1135603634
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Author: Lawrence W. Nolte
Publisher: Elsevier
ISBN: 1483152197
Category : Business & Economics
Languages : en
Pages : 534
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Book Description
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
