ESSENTIALS OF INDUSTRIAL MARKETING PDF Download
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Author: Dr. MADESWARAN A
Publisher: Archers & Elevators Publishing House
ISBN: 8194706580
Category : Antiques & Collectibles
Languages : en
Pages : 405
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Book Description
Author: Dr. MADESWARAN A
Publisher: Archers & Elevators Publishing House
ISBN: 8194706580
Category : Antiques & Collectibles
Languages : en
Pages : 405
Get Book Here
Book Description
Author: Frederick E. Webster
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1351709070
Category : Business & Economics
Languages : en
Pages : 764
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Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author: Peter J. LaPlaca
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages :
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Book Description
Author: Robert Fairchild Elder
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 336
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Book Description
Author: Tony Proctor
Publisher: Routledge
ISBN: 9780367437756
Category :
Languages : en
Pages : 112
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Book Description
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of "strategic windows" to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references, and additional online supplements, this very short introduction enables the reader to zero-in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Author: Mo Willan
Publisher: Bloomsbury Publishing
ISBN: 1472988574
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
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Book Description
Author: Ralph S. Alexander
Publisher:
ISBN:
Category :
Languages : en
Pages : 698
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Book Description
Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649028
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
