Essentials of Health Care Marketing, Fourth Edition PDF Download
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Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284124193
Category : Medical
Languages : en
Pages : 609
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Book Description
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284124193
Category : Medical
Languages : en
Pages : 609
Get Book
Book Description
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284200159
Category : Medical care
Languages : en
Pages : 806
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Book Description
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
Author: Richard K. Thomas
Publisher:
ISBN: 9781640551596
Category :
Languages : en
Pages :
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Book Description
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763764485
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284181618
Category : Medical
Languages : en
Pages : 338
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Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Joel Bern Teitelbaum
Publisher: Jones & Bartlett Publishers
ISBN: 1449604730
Category : Medical laws and legislation
Languages : en
Pages : 309
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Book Description
Given the prominent role played by policy and law in the health of all Americans, the aim of this book is to help readers understand the broad context of health policy and law. The essential policy and legal issues impacting and flowing out of the health care and public health systems, and the way health policies and laws are formulated. Think of this textbook as an extended manual.introductory, concise, and straightforward.to the seminal issues in U.S. health policy and law, and thus as a jumping off point for discussion, reflection, research, and analysis.
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763763276
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Author: Buchbinder
Publisher: Jones & Bartlett Publishers
ISBN: 128408101X
Category : Medical
Languages : en
Pages : 705
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Book Description
This concise, reader-friendly, introductory healthcare management text covers a wide variety of healthcare settings, from hospitals to nursing homes and clinics. Filled with examples to engage the reader’s imagination, the important issues in healthcare management, such as ethics, cost management, strategic planning and marketing, information technology, and human resources, are all thoroughly covered.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 9780834201880
Category : Health services administration
Languages : en
Pages : 282
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Book Description
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Author: Leiyu Shi
Publisher: Jones & Bartlett Learning
ISBN: 1284175170
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Essentials of the U.S. Health Care System, Fifth Edition is a clear and concise distillation of the major topics covered in the best-selling Delivering Health Care in America by the same authors. Designed for undergraduate and graduate students in programs across the health disciplines, Essentials of the U.S. Health Care System is a reader-friendly, well organized resource that covers the major characteristics, foundations, and future of the U.S. health care system. The text clarifies the complexities of health care organization and finance and presents a solid overview of how the various components fit together.
