Author: Louis E. Boone
Publisher: John Wiley & Sons
ISBN: 1118336496
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This text is an unbound, binder-ready edition. We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.
Author: David L. Kurtz
Publisher:
ISBN: 9781119590804
Category :
Languages : en
Pages :
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Book Description
Author: Mo Willan
Publisher: Bloomsbury Publishing
ISBN: 1472988574
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Author: David L. Kurtz
Publisher:
ISBN: 9781119443452
Category : Business
Languages : en
Pages : 638
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Book Description
Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Thomas Arthur Williams
Publisher: Thomson South-Western
ISBN: 9781133187653
Category : Commercial statistics
Languages : en
Pages : 751
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Book Description
From the renowned author team that has been writing market-leading business statistics textbooks for more than 20 years, ESSENTIALS OF CONTEMPORARY BUSINESS STATISTICS, 5E, International Edition provides a brief introduction to business statistics. The text balances a conceptual understanding of statistics with the real-world application of statistical methodology using problem-scenarios and real-world examples. Microsoft Excel® 2010 is integrated throughout the text, showing step-by-step instructions and screen captures to enhance learning.
Author: Gareth R. Jones
Publisher: McGraw-Hill Companies
ISBN: 9780073011226
Category : Management
Languages : en
Pages : 594
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Book Description
Jones and George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology are clearly evident through in-text examples, photographs, "unboxed" stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter in the course of a career.
Author: Strategic Communications
Publisher: Round Lake Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
Author: William F. Arens
Publisher: McGraw-Hill Higher Education
ISBN: 9780071287579
Category : Advertising
Languages : en
Pages : 558
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Book Description
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Author: Boone
Publisher:
ISBN: 9781118798317
Category :
Languages : en
Pages :
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Book Description
