Three Essays on Paid Search Advertising

Three Essays on Paid Search Advertising PDF Author: Oliver J. Rutz
Publisher:
ISBN:
Category : Internet advertising
Languages : en
Pages : 356

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Book Description

Three Essays on Paid Search Advertising

Three Essays on Paid Search Advertising PDF Author: Oliver J. Rutz
Publisher:
ISBN:
Category : Internet advertising
Languages : en
Pages : 356

Get Book Here

Book Description


Algorithms and Complexity

Algorithms and Complexity PDF Author: Josep Diaz
Publisher: Springer Science & Business Media
ISBN: 3642130720
Category : Computers
Languages : en
Pages : 394

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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Algorithms and Computation, CIAC 2010, held in Rome, Italy, in May 2010. The 30 revised full papers presented together with 3 invited papers were carefully reviewed and selected from 114 submissions. Among the topics addressed are graph algorithms I, computational complexity, graph coloring, tree algorithms and tree decompositions, computational geometry, game theory, graph algorithms II, and string algorithms.

Auctions

Auctions PDF Author: Paul Klemperer
Publisher: Princeton University Press
ISBN: 0691119252
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most important markets; and this book describes how auction theory has also become an invaluable tool for understanding economics. Auctions: Theory and Practice provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these. Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes. Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics.

Combinatorial Auctions

Combinatorial Auctions PDF Author: Peter C. Cramton
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 678

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Book Description
A synthesis of theoretical and practical research on combinatorial auctions from the perspectives of economics, operations research, and computer science.

Discovering Prices

Discovering Prices PDF Author: Paul Milgrom
Publisher: Columbia University Press
ISBN: 023154457X
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
Traditional economic theory studies idealized markets in which prices alone can guide efficient allocation, with no need for central organization. Such models build from Adam Smith’s famous concept of an invisible hand, which guides markets and renders regulation or interference largely unnecessary. Yet for many markets, prices alone are not enough to guide feasible and efficient outcomes, and regulation alone is not enough, either. Consider air traffic control at major airports. While prices could encourage airlines to take off and land at less congested times, prices alone do just part of the job; an air traffic control system is still indispensable to avoid disastrous consequences. With just an air traffic controller, however, limited resources can be wasted or poorly used. What’s needed in this and many other real-world cases is an auction system that can effectively reveal prices while still maintaining enough direct control to ensure that complex constraints are satisfied. In Discovering Prices, Paul Milgrom—the world’s most frequently cited academic expert on auction design—describes how auctions can be used to discover prices and guide efficient resource allocations, even when resources are diverse, constraints are critical, and market-clearing prices may not even exist. Economists have long understood that externalities and market power both necessitate market organization. In this book, Milgrom introduces complex constraints as another reason for market design. Both lively and technical, Milgrom roots his new theories in real-world examples (including the ambitious U.S. incentive auction of radio frequencies, whose design he led) and provides economists with crucial new tools for dealing with the world’s growing complex resource-allocation problems.

Dissertation Abstracts International

Dissertation Abstracts International PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 668

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Book Description


Encyclopedia of Operations Research and Management Science

Encyclopedia of Operations Research and Management Science PDF Author: Saul I. Gass
Publisher: Springer Science & Business Media
ISBN: 1461304598
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
Operations Research: 1934-1941," 35, 1, 143-152; "British The goal of the Encyclopedia of Operations Research and Operational Research in World War II," 35, 3, 453-470; Management Science is to provide to decision makers and "U. S. Operations Research in World War II," 35, 6, 910-925; problem solvers in business, industry, government and and the 1984 article by Harold Lardner that appeared in academia a comprehensive overview of the wide range of Operations Research: "The Origin of Operational Research," ideas, methodologies, and synergistic forces that combine to 32, 2, 465-475. form the preeminent decision-aiding fields of operations re search and management science (OR/MS). To this end, we The Encyclopedia contains no entries that define the fields enlisted a distinguished international group of academics of operations research and management science. OR and MS and practitioners to contribute articles on subjects for are often equated to one another. If one defines them by the which they are renowned. methodologies they employ, the equation would probably The editors, working with the Encyclopedia's Editorial stand inspection. If one defines them by their historical Advisory Board, surveyed and divided OR/MS into specific developments and the classes of problems they encompass, topics that collectively encompass the foundations, applica the equation becomes fuzzy. The formalism OR grew out of tions, and emerging elements of this ever-changing field. We the operational problems of the British and U. s. military also wanted to establish the close associations that OR/MS efforts in World War II.

Networks, Crowds, and Markets

Networks, Crowds, and Markets PDF Author: David Easley
Publisher: Cambridge University Press
ISBN: 1139490303
Category : Computers
Languages : en
Pages : 745

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Book Description
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

Experimental Auctions

Experimental Auctions PDF Author: Jayson L. Lusk
Publisher: Cambridge University Press
ISBN: 9780521671248
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Working Mother

Working Mother PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 190

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Book Description
The magazine that helps career moms balance their personal and professional lives.