Marketing and the Common Good PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing and the Common Good PDF full book. Access full book title Marketing and the Common Good by Patrick E. Murphy. Download full books in PDF and EPUB format.
Author: Patrick E. Murphy
Publisher: Routledge
ISBN: 1134091141
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author: Patrick E. Murphy
Publisher: Routledge
ISBN: 1134091141
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author: John H. Dunning
Publisher: Edward Elgar Publishing
ISBN: 9781843767053
Category : Business & Economics
Languages : en
Pages : 546
Get Book Here
Book Description
These volumes should be required reading for anyone with an interest in international business and globalisation. They add immeasurably to our understanding. Mira Wilkins, Business History Dunning is one of the most prominent researchers and thinkers in the IB field. In these books, he has set out his most celebrated writings and has provided us relatively easy access to widely scattered references in the literature. Rajat Kathuria, Global Business Review The modern academic study of the multinational enterprise started with John Dunning s pioneering study of American Investment in British Manufacturing Industry in 1958. In the early 1970s he began to publish an influential and authoritative stream of papers integrating theoretical and empirical analysis of the multinational enterprise. This fascinating volume charts the evolution of John Dunning s thinking, highlighting his attempts to develop a richer, more dynamic and historical framework for the analysis of the multinational enterprise. It makes compelling reading, and offers unique insights into the intellectual development of his well-known eclectic paradigm of international production. Mark Casson, University of Reading, UK This volume contains a selection of John Dunning s best known and highly acclaimed writings on the theory of international business activity. Spanning more than three decades, the 16 contributions trace the evolution of his thoughts and ideas as an economist, from his first article on the determinants of international production, published in 1973, to his most recent essay on relational assets, networks and global business activity, completed in 2002. Theories and Paradigms of International Business Activity gives particular prominence to the author s much renowned eclectic paradigm, which he first promulgated at a Nobel Symposium on the international allocation of economic activity in 1976. Since then, the author has written over 60 articles, pamphlets and chapters in books which have extended, refined and updated his theorizing on the interface between trade, FDI and MNE activity, in the light of the changing characteristics of the world economy and advances in international business scholarship. This, the first of two volumes of John Dunning s work, is essential reading for all students, scholars and researchers with a special interest in the reasons behind the explosive growth in post-war FDI and the globalization of business activity.
Author: David J. Teece
Publisher: World Scientific
ISBN: 9789810244477
Category : Technology & Engineering
Languages : en
Pages : 528
Get Book Here
Book Description
This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.
Author: Robert H. Bates
Publisher: Univ of California Press
ISBN: 9780520060142
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
The essays in this volume represent a dialogue between theory and data. The theory is drawn from a branch of contemporary political economy which can also be labeled the collective-choice school. The data are drawn from Africa. The book extends the methods of reasoning developed in collective choice from their original base-the advanced industrial democracies-to new territory; the literature on rural Africa. Such as extension challenges the power of this form of political economy. It also enriches it, for the central questions which motivate the contemporary study of political economy are often addressed with unique clarity in the scholarship on rural Africa.
Author: Forrest Briscoe
Publisher: Emerald Group Publishing
ISBN: 1787543501
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
This edited collection brings together research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.
Author: Gordian Rättich
Publisher: Springer Science & Business Media
ISBN: 3834969001
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.
Author: Warren J. Samuels
Publisher: Springer
ISBN: 1349122661
Category : Business & Economics
Languages : en
Pages : 302
Get Book Here
Book Description
This book is a collection of articles on schools, individuals and topics within the mainstream of the history of economic thought. The principal schools are the Physiocrats and the English Classical Economists. The principal individuals are Francois Quesnay, Adam Smith, Thomas Malthus, Francis Y. Edgeworth, Friedrich von Wieser, Frank W. Taussig, and William H. Hutt. The principal topics include the economic role of government, power, the psychology of economics, and the early history of macroeconomics.
Author: A. M. Thompson
Publisher: Food & Agriculture Org.
ISBN: 9789251028674
Category : Business & Economics
Languages : en
Pages : 68
Get Book Here
Book Description
Author: Bahrum Lamehdasht
Publisher: Lulu.com
ISBN: 1291879463
Category : Business & Economics
Languages : en
Pages : 174
Get Book Here
Book Description
This book contains essays and revision notes for Macroeconomics at the undergraduate level. This book includes the following topics: - Keynes vs. the Classics; - Keynes vs. Say's Law; - Keynes and the Neoclassical Synthesis; - IS-LM; - Keynes and Disequilibrium Economics; - Monetarism; - New Classical Economics; - Real Business Cycle Theory; - Kalecki's Trade Cycle; - Minsky's Financial Instability Hypothesis; - Harrod-Domar vs. Solow; - The Solow Model; - Endogenous Growth Theory; - Cambridge Capital Controversy; - The Mundell-Fleming Model; - Dornbusch's Overshooting Exchange Rate Model
Author: Alan E. Singer
Publisher: Routledge
ISBN: 1351954040
Category : Business & Economics
Languages : en
Pages : 652
Get Book Here
Book Description
This volume is intended as a reference for those interested in the relationship between business strategy and business ethics, broadly conceived. Several articles have been selected from various leading journals in management, strategy and ethics. An introductory chapter provides an overview of the articles but it also relates them systematically to a fundamental dualism involving values, ethics and politics, all viewed from the perspective of business and business studies.
