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Author: Rishin Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
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Author: Rishin Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Author: Alexei Parakhonyak
Publisher: Rozenberg Publishers
ISBN: 9036101786
Category :
Languages : en
Pages : 139
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Rutger van Oest
Publisher: Rozenberg Publishers
ISBN: 9051709919
Category : Monte Carlo method
Languages : en
Pages : 153
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 582
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Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: John R. Hauser
Publisher: MIT Press
ISBN: 026202991X
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The legacy of a pioneer in operations research and marketing science.
Author: Yuko Onozaka
Publisher:
ISBN:
Category :
Languages : en
Pages : 374
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 978
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Author: Sumas Wongsunopparat
Publisher:
ISBN:
Category :
Languages : en
Pages : 426
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Book Description
