The Design of Design: Essays from a Computer Scientist PDF Download
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Author: Brooks Frederick P.
Publisher: Pearson Education India
ISBN: 9788131758069
Category :
Languages : en
Pages : 444
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Book Description
Author: Brooks Frederick P.
Publisher: Pearson Education India
ISBN: 9788131758069
Category :
Languages : en
Pages : 444
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Book Description
Author: Berin Szoka
Publisher: TechFreedom
ISBN: 0983820600
Category : Computers
Languages : en
Pages : 578
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Book Description
Author: Murat Unal
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Ecommerce retailers are increasingly faced with challenges of finding ways to provide a seamless shopping experience to customers. In the first chapter of this dissertation, we focus on the checkout process and study the impact of adopting one-click buying, a feature that reduces the number of steps required to place a purchase order to a single click, on subsequent customer behavior. Using quasi-experimental data over a period of 35 months from an online retailer before and after the launch of one-click buying, we find adopting one-click buying is effective in lifting customer purchases and does so by making treated customers purchase more often as well as more items. The impact of adopting one-click buying on customer purchases post adoption is economically significant, persistent over time, and heterogeneous across customers. Analyzing clickstream data of customer activity online and purchases across product categories, we provide evidence that the increase in purchases is driven by richer engagement through both more visits to the website and more page views upon visit as well as the expansion of purchases across categories. We discuss the implications of our findings for customer experience and targeting. In the second chapter, we study the impact of online product sampling on customer behavior. Online product sampling offers customers the try-before-you-buy experience to overcome the shortcomings of information loss they experience when purchasing physical experience products such as food, beverages, and apparel in ecommerce. Using quasi-experimental data over a period of 13 months from a retailer before and after the launch of online product sampling, we find online product sampling is effective in lifting customer purchases and does so by making treated customers purchase more items per order. We find the impact of online product sampling on purchases post treatment is economically significant, persistent over time, and heterogeneous across customers. Furthermore, we find the impact spills over positively to brand demand and expands to both online and offline channels. We provide evidence that product sampling generates positive affect among treated consumers. In the third chapter, we study the impact of a policy change by Facebook, a major social media platform, on user behavior. Platform algorithms play an important role in the digital economy. They serve as gatekeepers in social media platforms because they determine visibility, sharing and flow of information. They also affect both intermediaries who publish content to generate traffics to their websites and users who engage to consume and share content on the platforms. Using data from a series of experiments conducted at a publisher's website over a period of 121 weeks before and after the policy change by Facebook on its algorithm, which aimed to improve user engagement, we find the policy change significantly affected user behavior. In particular, after the change went into effect, user engagement decreased significantly insofar as users made significantly fewer clicks on the publisher's website. Using Google search volume data, we provide evidence on the selection mechanism on users through which the policy change by Facebook affected users. We discuss the implications of our findings for platforms, intermediaries and users.
Author: Richard Banfield
Publisher: "O'Reilly Media, Inc."
ISBN: 1491960574
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 248
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Book Description
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Author: Andrew Feenberg
Publisher: MIT Press
ISBN: 0262265656
Category : Technology & Engineering
Languages : en
Pages : 285
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Book Description
A leading philosopher of technology calls for the democratic coordination of technical rationality with everyday experience. The technologies, markets, and administrations of today's knowledge society are in crisis. We face recurring disasters in every domain: climate change, energy shortages, economic meltdown. The system is broken, despite everything the technocrats claim to know about science, technology, and economics. These problems are exacerbated by the fact that today powerful technologies have unforeseen effects that disrupt everyday life; the new masters of technology are not restrained by the lessons of experience, and accelerate change to the point where society is in constant turmoil. In Between Reason and Experience, leading philosopher of technology Andrew Feenberg makes a case for the interdependence of reason—scientific knowledge, technical rationality—and experience. Feenberg examines different aspects of the tangled relationship between technology and society from the perspective of critical theory of technology, an approach he has pioneered over the past twenty years. Feenberg points to two examples of democratic interventions into technology: the Internet (in which user initiative has influenced design) and the environmental movement (in which science coordinates with protest and policy). He examines methodological applications of critical theory of technology to the case of the French Minitel computing network and to the relationship between national culture and technology in Japan. Finally, Feenberg considers the philosophies of technology of Heidegger, Habermas, Latour, and Marcuse. The gradual extension of democracy into the technical sphere, Feenberg argues, is one of the great political transformations of our time.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 250
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Book Description
Author: Marc R. Prensky
Publisher: Corwin Press
ISBN: 1452284199
Category : Education
Languages : en
Pages : 241
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Book Description
An expert perspective on 21st century education What can you learn on a cell phone? Almost anything! How does that concept fit with our traditional system of education? It doesn′t. Best-selling author and futurist Marc Prensky′s book of essays challenges educators to "reboot" and make the changes necessary to prepare students for 21st century careers. His "bottom-up" vision is based on interviews with young people and includes their ideas about what they need from teachers, schools, and education. Also featured are easy-to-do, high-impact classroom strategies that help what he calls "digital natives" acquire "digital wisdom." This thought-provoking text is organized into two sections that address: • Rethinking education • 21st century learning and technology in the classroom (including games, YouTube, and more) In addition to valuable knowledge, this compelling collection offers inspiration, new perspectives, and ideas that work. Our educational context has changed, and a new context demands new thinking. This book will broaden your mind, spark new insights regarding how and what you teach, and reshape your vision of 21st century education.
Author:
Publisher: Turner
ISBN: 9788415832454
Category : Art
Languages : en
Pages : 0
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Book Description
The Internet has so entirely transformed virtually all aspects of everyday life that it seems almost impossible to assess its impact. Here, 19 esteemed scholars from around the world tackle the topic from different angles. Manuel Castells, David Gelernter, Juan Ignacio Vázquez, Evgeni Morozov, Mikko Hyppönen, Yochai Benkler, Federico Casalegno, David Crystal, Lucien Engelen, Patrik Wikström, Peter Hirshberg, Paul DiMaggio and Edward Castronova address such matters as the "Internet of things"; the sociology of the Internet; cybercrime and Internet security; the future of work; the Internet and urban-rural sustainability; the "Worldstream and the Cybersphere"; gaming and society; the Internet's influence on languages and new economic systems; the massive changes wrought by the net in the music industry; and other aspects of its many cultural, social and political ramifications.
Author: David Foster Wallace
Publisher: Little, Brown
ISBN: 0316224766
Category : Humor
Languages : en
Pages : 211
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Book Description
Beloved for his keen eye, sharp wit, and relentless self-mockery, David Foster Wallace has been celebrated by both critics and fans as the voice of a generation. In this hilarious essay, originally published in the collection A Supposedly Fun Thing I'll Never Do Again, he chronicles seven days in the Caribbean aboard the m.v. Zenith. As he partakes in supposedly fun activities offered on the luxury tour, he offers riotous anecdotes and unparalleled insight into contemporary American culture.
Author: Heather Urbanski
Publisher: McFarland
ISBN: 0786455861
Category : Literary Criticism
Languages : en
Pages : 279
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Book Description
Is it true that, in this era of digitization and mass media, reading and writing are on the decline? In a thought-provoking collection of essays and profiles, 30 contributors explore what may instead be a rise in rhetorical activity, an upsurge due in part to the sudden blurring of the traditional roles of creator and audience in participatory media. This collection explores topics too often overlooked by traditional academic scholarship, though critical to an exploration of rhetoric and popular culture, including fan fiction, reality television, blogging, online role-playing games, and Fantasy Football. Both scholarly and engaging, this text draws rhetorical studies into the digital age.
