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Author: Mark Mark
Publisher: Springer Science & Business Media
ISBN: 3642606636
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
The pioneering study by Bowman [1980) reawakened interest in risk and return relations in the strategic management literature. We do not examine this literature here because we have elsewhere reviewed it in detail 1 and because, for the most part, these studies have been confined to ex post data. Discussions of the strategies which subjects used to direct their ex ante evaluations of risks and returns have either been omitted or else have been only indirectly inferred from ex post data. In addition, with few exceptions, this literature does not attempt to ascertain the meanings that might have been assigned by subjects to terms like "risk" and/or the "returns" with which they have been concerned. Even fewer of these studies have attempted to ascertain how the subjects implemented their definitions en of prospective strategies. Thus, tius literature may route to arriving at evaluations best be regarded as bearing only indirect relations to the present study which is concerned not only with the meanings assigned to terms like "risk" and "return" but also with how these terms are used in arriving at risk and return evaluations of proposed strategies as well as how they are measured and used, on an ex ante basis en route to seeing how these evaluations match with ex post performance. In a sense, one part of this study--i. e.
Author: Mark Mark
Publisher: Springer Science & Business Media
ISBN: 3642606636
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
The pioneering study by Bowman [1980) reawakened interest in risk and return relations in the strategic management literature. We do not examine this literature here because we have elsewhere reviewed it in detail 1 and because, for the most part, these studies have been confined to ex post data. Discussions of the strategies which subjects used to direct their ex ante evaluations of risks and returns have either been omitted or else have been only indirectly inferred from ex post data. In addition, with few exceptions, this literature does not attempt to ascertain the meanings that might have been assigned by subjects to terms like "risk" and/or the "returns" with which they have been concerned. Even fewer of these studies have attempted to ascertain how the subjects implemented their definitions en of prospective strategies. Thus, tius literature may route to arriving at evaluations best be regarded as bearing only indirect relations to the present study which is concerned not only with the meanings assigned to terms like "risk" and "return" but also with how these terms are used in arriving at risk and return evaluations of proposed strategies as well as how they are measured and used, on an ex ante basis en route to seeing how these evaluations match with ex post performance. In a sense, one part of this study--i. e.
Author: Rishin Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Author: Sumas Wongsunopparat
Publisher:
ISBN:
Category :
Languages : en
Pages : 426
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Book Description
Author: Seema Gupta
Publisher: Global India Publications
ISBN: 9788190794114
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
In today's time there is no more dynamic and fascinating field to either practise or study than branding, promotion and advertising. But in today's growing environment this field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides-clients demanding better results from their advertising and promotional money; lean but highly creative smaller advertising agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their brands and services; consumers who no longer respond to traditional forms of advertising; and new methods that may reinvent the very process of advertising. This book is an attempt to include all these and many more similar topics related to branding and advertising in a pragmatic and simple way.
Author: Sriraman Venkataraman
Publisher:
ISBN:
Category :
Languages : en
Pages : 316
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Book Description
Author: Markus Kick
Publisher: Springer
ISBN: 3658088370
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Author: Peruvemba B. Seetharaman
Publisher:
ISBN:
Category :
Languages : en
Pages : 380
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Book Description
Author: Alan G. Futerman
Publisher: Springer Nature
ISBN: 9811646910
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
This book covers several areas of economic theory and political philosophy from the perspective of Austrian Economics and libertarianism. As such, it deals with Epistemology and Methodology, Microeconomics, Macroeconomics, Labor Economics, International Economics, Political Philosophy, Law and Public Policy, all from the Austro-libertarian perspective. Hence, this book offers an integrated view of libertarianism and Austrian economics in the light of recent debates in the areas of economic science and political philosophy. Moreover, it builds from the foundations of the Austrian approach (epistemology and methodology), while the latter material deals with its application to the individual from the microeconomic perspective, which in turn allows an exploration of subjects in macroeconomics. Additionally, this work applies Austro-libertarianism to law, politics, and public policy. Thus, it offers a unified view of the entire approach, in a logical progression, allowing the readers to judge this perspective in full. Futerman and Block say that their book is not a manual, which I suppose it is not. But it is a collection of highly pertinent essays, from which you can understand what is mistaken in the orthodoxy of economics, law, and politics. The central term of art in Austrian economics is that phrase “human action.” It is the exercise of human will, not the blind bumping of one molecule against another or one organism against another, as in the physical sciences... Futerman and Block distinguish Austrian economics as a scientific enterprise based on liberty of the will from “libertarianism” as an advocacy based on policies implied by such liberty. “Although Austrian economics is positive and libertarianism is normative,” they write, “this book shows how both are related; how each can support the other.” Indeed they do. Deirdre N. McCloskey, PhD UIC Distinguished Professor of Economics and of History Emerita, Professor of English Emerita, Professor of Communication Emerita, University of Illinois at Chicago
Author: John R. Hauser
Publisher: MIT Press
ISBN: 026202991X
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The legacy of a pioneer in operations research and marketing science.
Author: James Eggert
Publisher: BookLocker.com, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
Foreword By Bill This is an unusual and valuable book in many respects. Its author, of course, is an economist — but not one devoted to the prevailing theology of his profession. Economists mostly work with the dedication of beavers or bees toward the great goals of More. Growth, expansion, and acceleration are the sacred words of their creed. And they have been enormously successful; their faith has spread around the world, crowding out all other creeds. And yet there is always something rather, well, dismal about the field. This comes, I think, from its disciples' firm determination to wall off certain questions. For instance, "What makes for happiness?" Or "How do I figure out what I want from life?" They can answer these only by pointing to our consumer behavior. We must want what we buy. But they must sense the tautological absurdity of that line of argument. Now comes James Eggert, one of a small school of economists who has begun to think outside the box. And it is curious that he soon delves deeply into a concept long used by his tribe: value. In his essay "Meadowlark Economics," Eggert inscribes it — marvelously — with real meaning, instead of the stale and transactional definition to be found in the front of the Econ textbooks. The meadowlark's "song is pleasing, his color and swoop-of-flight enchanting." Suddenly we are using good old nouns and adjectives, the sweet and solid Anglo-Saxon words instead of the ponderous Latinate syllables of the professional journal. These things are a form of wealth and are valuable, he insists. And if you assign them a value in your heart, then you are in a position to begin to assess both the positives and the negatives of economic growth. The so-called "efficiency," for instance, of the modern farm, which leaves no room for the meadowlarks to nest and fledge their young — is but one of many examples... Eggert's book will be of great use to all who read it. But it would be especially helpful — though subversive — to give it to anyone you know who is an economist. It will help them see, among other things, that grasping onto the conventional economic orthodoxy not only shows a certain blindness but can also, unfortunately, turn out to be tragic. From Kirkus Reviews This collection of thoughtful essays weaves together economic and ecological issues. While Eggert is an economist by trade, he is struck by the relationship between economics and ecology. "I believe these two households are becoming more interdependent," he writes, "and their futures more and more intimately linked." Indeed, each of the 21 elegantly written essays in this revised collection, has a strong eco-conscious component. The unusual title is derived from the author's concern over the Midwest's loss of meadowlarks; somewhat esoterically, he translates this occurrence into "meadowlark values," suggesting that a "meadowlark economist" must "seriously try and incorporate an ecological consciousness and ecological values along with market thinking and market values." Eggert's essays are as soaring and aspirational as they are instructional and practical. For example, in "What's Wrong with Capitalism?" he notes there is "a destructive quality in capitalism that often violates the ecological laws that can and should ensure life's beauty, balance, health and long-term continuity." ... In perhaps his most novel essay," Wal-Mart Pond," Eggert cleverly combines ecology and economy by imagining a conversation with Henry Thoreau ... His final essay, "Quartet," is most worthy of contemplation: "what is our part in the ‘music' of the cosmos, what is our role in the harmony of nature's variations on a theme?" ... At times poetic and philosophical, even as the author remains firmly planted on terra firma.
