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Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582437246
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582437246
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Author: Jane Austen
Publisher:
ISBN:
Category :
Languages : en
Pages : 348
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Book Description
Author: Jane Austen
Publisher: Harvard University Press
ISBN: 0674049748
Category : Fiction
Languages : en
Pages : 358
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Book Description
This is a tale of love lost and renewed amid England's complicated upper society.
Author: Jane Austen
Publisher: Strelbytskyy Multimedia Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 250
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Book Description
Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Author: Regina Jeffers
Publisher: Simon and Schuster
ISBN: 1569758263
Category : Fiction
Languages : en
Pages : 384
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Book Description
Witty, romantic and insightful, this novel retells the love affair at the heart of Jane Austen's Persuasion from the perspective of the suitor--Captain Wentworth. Written in the language of the era, Captain Wentworth's Persuasion re-creates the original style, themes and sardonic humor of Jane Austen's novel while turning the entire tale on its head in a most engaging fashion. Readers hear Captain Wentworth's side of this tangled story while gazing into his thoughts and emotions. Wentworth initially suffers rejection and frustration because the titled Elliots do not consider him good enough for their daughter Anne. Despite her feelings for Wentworth, Anne allows others to persuade her to break off their engagement. Eight years later, when Wentworth returns from fighting against Napoleon's army, the difficult years of war have reversed fortunes. Now it is he who is rich, having won many prizes in battle, while the Elliots are deeply in debt and in danger of losing their good name. Will Wentworth seek revenge by choosing another woman over his former love? Can he walk away from Anne, or will the memory of her lips and her touch capture his love once again?
Author: Laurie Horowitz
Publisher: Harper Collins
ISBN: 0061868434
Category : Fiction
Languages : en
Pages : 322
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Book Description
Jane Austen in Boston: a modern retelling of Persuasion in which the sensible daughter of a flighty Brahmin family finds love against all odds Jane Fortune's fortunes have taken a downturn. Thanks to the profligate habits of her father and older sister, the family's money has evaporated and Jane has to move out of the only home she's ever known: a stately brick town house on Boston's prestigious Beacon Hill. Thirty-eight and terminally single, Jane has never pursued idle pleasures like her sibling and father. Instead, she has devoted her time to running the Fortune Family Foundation, a revered philanthropic institution that has helped spark the careers of many a budding writer, including Max Wellman, Jane's first—and only—love. Now Jane has lost her luster. Max, meanwhile, has become a bestselling novelist and a renowned literary lothario. But change is afoot. And in the process of saving her family and reigniting the flames of true love, Jane might just find herself becoming the woman she was always meant to be.
Author: E. Brooks Holifield
Publisher: Rowman & Littlefield Publishers
ISBN: 0742578593
Category : History
Languages : en
Pages : 228
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Book Description
Pre-eighteenth century America was a uniquely pragmatic, utopian society—a new world in which the expectations of a new beginning brought by explorers, traders, and settlers often conflicted violently the Native Americans they encountered. In Era of Persuasion: American Thought and Culture 1521–1680, E. Brooks Holifield identifies the act of persuasion as the common ground on which these disparate groups stood. As he clearly documents and persuasively interprets an America that some readers may not recognize, Holifield includes compelling insights into the social expressions of Native Americans and Africans as well as Europeans. His view extends from the pueblos of New Mexico and the missions of France to the plantations of Virginia and the towns of New England. Era of Persuasion portrays an early American society populated by passionate visionaries with urgently persuasive purposes who lived by applied philosophy and inspired action, and will be appreciated by the curious reader and avid historian alike.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Anthony R. Pratkanis
Publisher: Macmillan
ISBN: 9780805074031
Category : Political Science
Languages : en
Pages : 438
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Book Description
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Author: Jane Austen
Publisher: Penguin UK
ISBN: 0141907819
Category : Fiction
Languages : en
Pages : 289
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Book Description
'In Persuasion, Jane Austen is beginning to discover that the world is larger, more mysterious, and more romantic than she had supposed' Virginia Woolf Jane Austen's moving late novel of missed opportunities and second chances centres on Anne Elliot, no longer young and with few romantic prospects. Eight years earlier, she was persuaded by others to break off her engagement to poor, handsome naval captain Frederick Wentworth. What happens when they meet again is movingly told in Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, and a mature, tender love story tinged with heartache. Edited with an Introduction by Gillian Beer
