Epica Book 23: Europe's Best Advertising PDF Download
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Author: Richard Hogqvist
Publisher: A&C Black
ISBN: 2884791086
Category : Design
Languages : en
Pages : 402
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Book Description
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author: Richard Hogqvist
Publisher: A&C Black
ISBN: 2884791086
Category : Design
Languages : en
Pages : 402
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Book Description
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447098
Category : Design
Languages : en
Pages : 402
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Book Description
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447500
Category : Design
Languages : en
Pages : 402
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Book Description
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 376
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Book Description
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ISBN:
Category : Periodicals
Languages : en
Pages : 1480
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Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350159948
Category : Design
Languages : en
Pages : 401
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Book Description
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
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Category : English imprints
Languages : en
Pages : 1140
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Book Description
Author: Rob Bowdery
Publisher: Bloomsbury Publishing
ISBN: 2940439532
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
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Category : Photography
Languages : en
Pages : 444
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Book Description
