Author: Ray Lester
Publisher: Boston Spa, Wetherby, West Yorkshire : British Library Research and Development Department
ISBN:
Category : Business & Economics
Languages : en
Pages : 168

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Book Description

Author: John D. Stoffels
Publisher: Pergamon
ISBN:
Category : Business forecasting
Languages : en
Pages : 284

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Book Description
Hardbound. Scanning has long been an important element of strategic management and is continually developing. Companies need to identify emerging changes early enough to gain advantage from them. This intelligence is vital in a world of increasing change and uncertainty.Published in association with the Planning Forum, this book provides a framework for designing, creating and managing an environmental scanning system as a key element in the strategic management of an organization. The methodology of analysing signals of change in social, technological, competitive, political and financial contexts is investigated.Useful methods and techniques are presented, together with an extensive analysis of available literature.

Author: Nicolas Lesca
Publisher: John Wiley & Sons
ISBN: 1118601920
Category : Political Science
Languages : en
Pages : 341

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Book Description
This work is an initial exploration of the relationship between scanning and sustainable development. In ten chapters, the authors examine the application, characteristics and implementation of scanning oriented toward sustainable development. Thus the work offers some answers to the questions “what is sustainable scanning?”, “what new issues does it raise for management practice and management science?”, “what forms can it take?” and “how...?”

Author: Stephen G. Haines
Publisher: Systems Thinking Press
ISBN: 9780977978618
Category : Business & Economics
Languages : en
Pages : 324

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Book Description

Author: Chun Wei Choo
Publisher:
ISBN:
Category : Information resources management
Languages : en
Pages : 272

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Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646

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Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395782
Category : Business & Economics
Languages : en
Pages : 155

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Book Description
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Author: Charles Halliman
Publisher:
ISBN: 9780967490625
Category : Business intelligence
Languages : en
Pages : 0

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Author: David Mercer
Publisher: SAGE
ISBN: 9780761958765
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b

Author: Robert Dan Reid
Publisher: John Wiley & Sons
ISBN: 9780470524589
Category : Pedestrian areas
Languages : en
Pages : 0

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Book Description
With its abundance of step-by-step solved problems, concepts, and examples of major real-world companies, this text brings unparalleled clarity and transparency to the course.