Environmental Marketing Management PDF Download

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Environmental Marketing Management

Environmental Marketing Management PDF Author: Ken Peattie
Publisher: FT Prenticehall
ISBN:
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.