Entrepreneurship for Everyone

Entrepreneurship for Everyone PDF Author: Robert Mellor
Publisher: SAGE
ISBN: 0857023152
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Entrepreneurship for Everyone

Entrepreneurship for Everyone PDF Author: Robert Mellor
Publisher: SAGE
ISBN: 0857023152
Category : Business & Economics
Languages : en
Pages : 258

Get Book

Book Description
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Social Entrepreneurship

Social Entrepreneurship PDF Author: David Bornstein
Publisher: Oxford University Press
ISBN: 0195396332
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
In a book presented in a Q-and-A format, the authors explain what social entrepreneurs are, how their organizations function, what challenges they face and how readers can get involved in the efforts that social entrepreneurs are spearheading. Cowritten by the author of How to Change the World. Original.

Brains versus Capital

Brains versus Capital PDF Author: Faltin Gunter
Publisher: World Scientific
ISBN: 9813234636
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

American Entrepreneur

American Entrepreneur PDF Author: Larry Schweikart
Publisher: HarperChristian + ORM
ISBN: 0814414125
Category : Business & Economics
Languages : en
Pages : 544

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Book Description
This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day. In American Entrepreneur, you’ll learn about how: Eli Whitney changed the shape of the American business landscape; the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan; Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace; and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.

Brains Versus Capital

Brains Versus Capital PDF Author: Günter Faltin
Publisher: World Scientific Publishing Company
ISBN: 9789813234611
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- How to work out your own high-potential concept: the entrepreneurship laboratory -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past) -- An invitation to a dance

We Are All Born Entrepreneurs

We Are All Born Entrepreneurs PDF Author: Steve Welch
Publisher: Lulu.com
ISBN: 0557297095
Category : Entrepreneurship
Languages : en
Pages : 189

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Book Description
"We Are All Born Entrepreneurs (WAABE) explains why so many of us have a deep-rooted desire to be entrepreneurs. WAABE focuses on vivid real-life examples of people who have tapped into their inner entrepreneur and succeeded in the face of adversity. Written by Steve Welch, a successful entrepreneur in the biotech field who sold his first company and started a ground breaking venture capital firm by the age of 29, WAABE demonstrates that there is no single path to achieve one's dreams -- and in fact every path is different"--Back cover.

Disciplined Entrepreneurship

Disciplined Entrepreneurship PDF Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

The Monocle Book of Entrepreneurs

The Monocle Book of Entrepreneurs PDF Author: Tyler Brule
Publisher: National Geographic Books
ISBN: 0500971188
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
At a time of unprecedented change in the way we work, the editors of Monocle are here to help us envision, create, and make a success of a new business or reboot an existing one. As we face a world that is undergoing unparalleled change, no area is more dynamic than business. To help us understand, navigate, and succeed in this new world, the team at Monocle brings together its unique knowledge of culture, politics, economics, and business. Featuring stories of people running enterprises on every scale, the inspirational tales in this book provide readers with insights into the challenges and joys of creativity and entrepreneurship. These unmatched case studies reveal, among many success stories, how leaders choose branding, hire teams, and design workspaces for today’s needs. Whether you are planning to make a life change, start a new business, or reinvigorate an existing one, The Monocle Book of Entrepreneurs is a resource for anyone who wants to make a difference in their work and life.

Social Entrepreneurship For Dummies

Social Entrepreneurship For Dummies PDF Author: Mark Durieux
Publisher: John Wiley & Sons
ISBN: 047063250X
Category : Business & Economics
Languages : en
Pages : 379

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Book Description
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Entrepreneurship for the Rest of Us

Entrepreneurship for the Rest of Us PDF Author: Paul B. Brown
Publisher: Routledge
ISBN: 1351861891
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt--and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.