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Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 865
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Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 865
Get Book
Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Author: Vincent Campbell
Publisher: Springer
ISBN: 1137385383
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
The shift from traditional documentary to “factual entertainment” television has been the subject of much debate and criticism, particularly with regard to the representation of science. New types of factual programming that combine documentary techniques with those of entertainment formats (such as drama, game-shows and reality TV) have come in for strident criticism. Often featuring spectacular visual effects produced by Computer Generated Imagery these programmes blur the boundaries between mainstream science and popular beliefs. Through close analysis of programmes across a range of sciences, this book explores these issues to see if criticisms of such hybrid programmes as representing the “rotting carcass of science TV” really are valid. Campbell considers if in fact; when considered in relation to the principles, practices and communication strategies of different sciences; these shows can be seen to offer more complex and rich representations that construct sciences as objects of wonder, awe and the sublime.
Author: Patricia Fara
Publisher: Icon Books
ISBN: 1840465549
Category : History
Languages : en
Pages : 192
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Book Description
Electricity was the scientific fashion of the Enlightenment, 'an Entertainment for Angels, rather than for Men'. By demonstrating their control of the natural world, Enlightenment philosophers hoped to gain authority over society. And their stunning electrical performances provided dramatic evidence of their special powers. Using contemporary illustrations, Patricia Fara vividly portrays how Franklin and his colleagues struggled to understand the strange and exciting effects their experiments were producing.
Author: Jacques Barzun
Publisher:
ISBN:
Category : Civilization
Languages : en
Pages : 344
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Book Description
Author: Donna J. Nelson
Publisher: ACS Symposium
ISBN: 9780841228245
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
Hollywood and science have found each other, and seem to have formed the strongest bond to date. The increasing use of science consultants in science fiction and science-themed productions, from comedies like The Big Bang Theory to dramas like Breaking Bad, as well as the creation of the Science and Entertainment Exchange by the National Academy of Sciences, suggests a new level of Interaction between science and entertainment media that will surely benefit both sides. What finally catalyzed this reaction? This eclectic collection of essays examines the connections between Hollywood and science, with a primary focus on the current state of the relationship. It features contributions from screenwriters, producers, directors, scientists, science advisors, science writers, even a music composer and a dramaturge. The formats of the chapters contained herein are equally eclectic: some take the form of academic journal articles, some are written as less formal interviews, and some are narratives. The tones of the offerings range from the purely serious to the comedic. The first half of the book focuses on the various approaches that different television series and moves employ to incorporate accurate science into their productions. In other instances, authors explore the more fundamental aspects of science-like sound, music, and light-that enable audiences to appreciate television and film. The second half of the volume explores the effects that television and film have on the viewing public. Some authors explain the science, both explicit and implied, that can be found within various Hollywood productions, and explore instances where Hollywood and science failed to click, instead of meshing. Other authors examine the influence that Hollywood science has on the science community, public policy, and the legal system. Still others describe pedagogical applications of television and movie science to education-as well as Hollywood's role in motivating future generations of scientists and engineers.
Author: Barbara Maria Stafford
Publisher: MIT Press
ISBN: 9780262691819
Category : Architecture
Languages : en
Pages : 386
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Book Description
Reveals the "magic" of learning in the 18th century. This text draws on historical sources and popular imagery to make the case for the pedagogical opportunities - suggesting ways of putting intelligence, enjoyment and communicative power back into thinking with images.
Author: P. H. Tannenbaum
Publisher: Psychology Press
ISBN: 1317770390
Category : Psychology
Languages : en
Pages : 272
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Book Description
First published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Kathleen Hall Jamieson
Publisher: Oxford University Press
ISBN: 0190497629
Category : Psychology
Languages : en
Pages : 513
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Book Description
The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Category : Education
Languages : en
Pages : 481
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Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author: Cathy H.C. Hsu
Publisher: Routledge
ISBN: 1136338160
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.
