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Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Category : Education
Languages : en
Pages : 481
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Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Category : Education
Languages : en
Pages : 481
Get Book
Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135669430
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Author: Heidi Nariman
Publisher: Praeger
ISBN:
Category : Education
Languages : en
Pages : 190
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Book Description
In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.
Author: Douglas Bourn
Publisher: Bloomsbury Publishing
ISBN: 1350192864
Category : Education
Languages : en
Pages : 337
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Book Description
This book introduces students to education as a vehicle for social change. Douglas Bourn begins by providing historical context of how education has been linked to social change around the world and moves on, in the second section of the book, to discuss potential theoretical and conceptual frameworks for thinking about education for social change. The third sections covers how social change has been explored and promoted within different areas of learning, including schooling, youth work and higher education. The fourth section looks at the opportunities and challenges for promoting education for social change and reviews current international initiatives including those of global citizenship and climate change. Key theorists are introduced throughout the book including bell hooks, Dewey, Giroux, Gramsci, and Freire. Each chapter begins with an opening question and ends with bulleted concluding points, questions for discussion and a further reading list. The book includes a foreword written by Tania Ramalho (State University of New York, USA).
Author: Arvind Singhal
Publisher: Routledge
ISBN: 9780805845532
Category : Education
Languages : en
Pages : 458
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Book Description
This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Author: Ozturk, R. Gulay
Publisher: IGI Global
ISBN: 1466661917
Category : Social Science
Languages : en
Pages : 737
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Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Author: Caty Borum Chattoo
Publisher: University of California Press
ISBN: 0520299760
Category : Social Science
Languages : en
Pages : 295
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Book Description
Comedy is a powerful contemporary source of influence and information. In the still-evolving digital era, the opportunity to consume and share comedy has never been as available. And yet, despite its vast cultural imprint, comedy is a little-understood vehicle for serious public engagement in urgent social justice issues – even though humor offers frames of hope and optimism that can encourage participation in social problems. Moreover, in the midst of a merger of entertainment and news in the contemporary information ecology, and a decline in perceptions of trust in government and traditional media institutions, comedy may be a unique force for change in pressing social justice challenges. Comedians who say something serious about the world while they make us laugh are capable of mobilizing the masses, focusing a critical lens on injustices, and injecting hope and optimism into seemingly hopeless problems. By combining communication and social justice frameworks with contemporary comedy examples, authors Caty Borum Chattoo and Lauren Feldman show us how comedy can help to serve as a vehicle of change. Through rich case studies, audience research, and interviews with comedians and social justice leaders and strategists, A Comedian and an Activist Walk Into a Bar: The Serious Role of Comedy in Social Justice explains how comedy – both in the entertainment marketplace and as cultural strategy – can engage audiences with issues such as global poverty, climate change, immigration, and sexual assault, and how activists work with comedy to reach and empower publics in the networked, participatory digital media age.
Author: Karin Gwinn Wilkins
Publisher: John Wiley & Sons
ISBN: 1118505360
Category : Social Science
Languages : en
Pages : 528
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Book Description
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135669422
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Author: John Dewey
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 456
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Book Description
In this book, Dewey tries to criticize and expand on the educational philosophies of Rousseau and Plato. Dewey's ideas were seldom adopted in America's public schools, although a number of his prescriptions have been continually advocated by those who have had to teach in them.
