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Author: Britta Timm Knudsen
Publisher: Routledge
ISBN: 131791094X
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general. This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action. This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.
Author: Britta Timm Knudsen
Publisher: Routledge
ISBN: 131791094X
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general. This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action. This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 9780875848198
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 1422161978
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
Author: B. Joseph Pine II
Publisher: Harvard Business Press
ISBN: 1633697983
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Author: Daniel Hjorth
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002059
Category : Economics
Languages : en
Pages : 332
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Book Description
Brings together a range of empirical studies, which disclose and substantiate the so-called experience economy with a particular focus on its entrepreneurial aspects. This book elaborates and clarifies the entrepreneurial nature of the experience economy.
Author: Peter Tschmuck
Publisher: Springer Science & Business Media
ISBN: 3642278981
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. In a cross-disciplinary approach, the contributions deal with a wide-range of topics concerning the production, distribution and consumption of music in the digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in Australasia is also highlighted as well as the emergence of new business models, the role of P2P file sharing, and the live music sector. In addition, the impact of the digital revolution on music experience and valuation, the role of music for tourism and for branding, and last but not least the developments of higher music education, are discussed from different perspectives.
Author: Ada Scupola
Publisher: Edward Elgar Publishing
ISBN: 1788114302
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
Author: David Rae
Publisher: Routledge
ISBN: 1317934857
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This book explores the development of the rapidly evolving field of entrepreneurial learning by bringing together contributions from an international team of researchers, who offer new understanding of its emerging development and its potential scope for the future. Using the three domains of theory, education, and learning-in-practice, this book offers differing and complementary perspectives on entrepreneurial learning: Conceptual work which reviews and summarises prior work in the field and advances theoretical understanding of entrepreneurial learning research, enabling a review of the development of research in this area over time. Applied work around entrepreneurship education which develops understanding of teaching and learning practices in educational and institutional contexts. Exploration of learning in ‘real’ business contexts, including new venture creation, family business and small business development, and ‘intrapreneurial’ learning in larger organisations. Using global perspectives, originating from the different cultural contexts of the USA, UK, Nordic and Chinese perspectives, the chapters converge to address issues, questions and opportunities for the future development of entrepreneurial learning. This book will be of interest to educators and researchers in the areas of entrepreneurship, enterprise education and entrepreneurial development, as well as policy makers and business advice and support agencies.
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
ISBN: 1781004226
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Author: Jay Mitra
Publisher: Routledge
ISBN: 1317748123
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Over the last several decades there has been a growing interest in the relationship between entrepreneurship and university-industry collaboration, namely how such cooperation can benefit entrepreneurship development at individual, national, and regional levels. While there are several refereed journal articles on different aspects of university-industry cooperation, most studies dwell primarily on instruments such as spin-offs, incubators and graduate entrepreneurs. This collection offers the first book-length compendium of international comparative perspectives on university-industry cooperation. Entrepreneurship and Knowledge Exchange explores insights from a wide variety of countries of relevance to researchers as well as policy and decision makers, especially those working in developing economies. Seminal contributions from top academics in the field, such as Alan Gibb, Peter Scott, and Mary Walshok, are included. The issues of knowledge transfer, entrepreneurship, and regional/national economic regeneration have inspired countless programs and initiatives at national and regional levels, and the chapters in this book examine these initiatives, providing both a reference work and a record of practical experience.
