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Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030425452
Category : Business & Economics
Languages : en
Pages : 658
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Book Description
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030425452
Category : Business & Economics
Languages : en
Pages : 658
Get Book Here
Book Description
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1933596112
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.
Author: Marco Pichierri
Publisher: Springer Nature
ISBN: 3031209141
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031057287
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Author: Vanessa Ratten
Publisher: Emerald Group Publishing
ISBN: 1802620796
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Artisan Entrepreneurship analyses handicraft enterprise using different approaches at an individual, group and societal point of view, providing a better understanding about how these workers contribute to societal wellbeing and aid cultural heritage preservation for future generations.
Author: Saloomeh Tabari
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097649
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Author: Julie Whitfield
Publisher: Taylor & Francis
ISBN: 1040152163
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
This book provides a comprehensive overview and systematic guide to the current state of knowledge on events and sustainability. Offering multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. The book starts with an introduction by the editors, defining key concepts and issues, as well as a discussion of the sustainable event debates. Specifically commissioned and carefully selected individual contributions are divided into eight main sections which critically explore the key areas of events and sustainability, providing expert-led insights into timely and relevant topics such as social and cultural responsibility, economic sustainability, environmental sustainability, sustainable events and education, inclusivity, supply side and technology and sustainability. The book concludes with a discussion by the editors of the debates in event sustainability, with a view to identify emerging issues and future research agendas. This handbook will be of pivotal interest to scholars, students and policy-makers working in events, tourism and hospitality management.
Author: Claire Y. Shih
Publisher: Cambridge University Press
ISBN: 100939696X
Category : Language Arts & Disciplines
Languages : en
Pages : 124
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Book Description
This Element reports an investigation of translators' use of web-based resources and search engines. The study adopted a qualitative eye tracking-based methodology utilising a combination of gaze replay and retrospective think aloud (RTA) to elicit data. The main contribution of this Element lies in presenting not only an alternative eye tracking methodology for investigating translators' web search behaviour but also a systematic approach to gauging the reasoning behind translators' highly complex and context-dependent interaction with search engines and the Web.
Author: Singh, Kuldeep
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
The intersection of technology and sustainability is with a particular focus on the concept of the circular economy. Efficient resource use and waste reduction are paramount concerns in today's world. Utilizing Technology for Sustainable Resource Management Solutions provides a comprehensive overview of how technology can be harnessed to achieve sustainable resource management within the framework of a circular economy. The book delves into various aspects of the circular economy. It explores the principles that underpin it, presents real-world case studies that exemplify its successful implementation, and discusses the role of cutting-edge technology, which is instrumental in driving transformative change. The book advances current research and examines the intricate link between technology and sustainability, centered around the circular economy. It propels readers into the heart of environmental sustainability, presenting a compelling argument for adopting circular economy principles to mitigate resource depletion and environmental degradation. Through insightful case studies and theoretical foundations, readers are empowered to drive environmentally responsible practices in their personal and professional spheres. This book helps business leaders to integrate circular economy principles, reduce waste, and drive innovation, fostering long-term viability and competitiveness. Policymakers find a valuable resource for evidence-based insights into technology's role in sustainable resource management, aiding in developing regulations that balance economic growth with environmental stewardship. In academic and educational circles, the book has become an essential tool.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470930241
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
