Enjeux et stratégies liés à la création d'une identité visuelle PDF Download
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Author: Eugénie Vauclaire
Publisher:
ISBN:
Category :
Languages : fr
Pages : 35
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Book Description
Author: Eugénie Vauclaire
Publisher:
ISBN:
Category :
Languages : fr
Pages : 35
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Author: Bertille Chabrolle
Publisher:
ISBN:
Category :
Languages : fr
Pages : 36
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Author: Kenza Belharat
Publisher:
ISBN:
Category :
Languages : fr
Pages : 44
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Author: Mélissa Thomas
Publisher:
ISBN:
Category :
Languages : fr
Pages : 46
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Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 166
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Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
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Category : Architecture
Languages : fr
Pages : 460
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Author: Philippe Carrard
Publisher: University of Chicago Press
ISBN: 022642801X
Category : Literary Criticism
Languages : en
Pages : 261
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Book Description
In academia, the traditional role of the humanities is being questioned by the “posts”—postmodernism, poststructuralism, and postfeminism—which means that the project of writing history only grows more complex. In History as a Kind of Writing, scholar of French literature and culture Philippe Carrard speaks to this complexity by focusing the lens on the current state of French historiography. Carrard’s work here is expansive—examining the conventions historians draw on to produce their texts and casting light on views put forward by literary theorists, theorists of history, and historians themselves. Ranging from discussions of lengthy dissertations on 1960s social and economic history to a more contemporary focus on events, actors, memory, and culture, the book digs deep into the how of history. How do historians arrange their data into narratives? What strategies do they employ to justify the validity of their descriptions? Are actors given their own voice? Along the way, Carrard also readdresses questions fundamental to the field, including its necessary membership in the narrative genre, the presumed objectivity of historiographic writing, and the place of history as a science, distinct from the natural and theoretical sciences.
Author:
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ISBN:
Category : Documentation
Languages : en
Pages : 762
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Author: Michael Useem
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Drawing on personal interviews with top executives and money managers, this inside look at more than 20 large corporations--including IBM, ITT, AT&T, American Airlines, and General Motors--shows how the explosive growth of institutional investing is changing the way corporations are run. Charts & graphs.
