Author: Wirthlin Worldwide
Publisher: Transportation Research Board
ISBN: 9780309066600
Category : Transportation
Languages : en
Pages : 380
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Book Description
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 272
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Book Description
Author: Mindy Rhindress
Publisher: Transportation Research Board
ISBN: 030909917X
Category : Local transit
Languages : en
Pages : 92
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Book Description
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Author: Transit Cooperative Research Program
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 388
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Book Description
This report is a guidebook for transit managers and others interested in developing or improving performance-measurement systems for transit agencies or incorporating transit performance measures into regional decision-making processes. The guidebook provides a step-by-step process for developing a performance-measurement program that includes both traditional and non-traditional performance indicators that address customer-oriented and community issues.
Author: Canadian Transportation Research Forum. Conference
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 280
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Book Description
Author: Anna Chang
Publisher: McGraw Hill Professional
ISBN: 1260457095
Category : Medical
Languages : en
Pages : 734
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Book Description
The definitive guide to safe, effective care of older adults—updated with important new content and streamlined for quick access Doody's Core Titles for 2023! Covers the complete range of topics in geriatric care, including theory and fundamentals, assessment, conditions, diseases, symptoms, policies, and societal issues that affect older patients Provides a framework for using the functional and cognitive status, prognosis, and social context of patients to guide diagnosis and treatment of medical conditions Delivers essential information on important topics such as delirium, cognitive impairment, dementia, falls and mobility disorders, Parkinson disease and other movement disorders, sleep disorders, and arthritis Includes guidance on care in all settings – clinic, home, hospital, and long-term care, as well as pre- and post-operative settings New content on technology to enhance geriatric care, caregiving support, the unique needs of older immigrants, Medicare and Medicaid, legal issues and conservatorship, aid in dying, assisted living care, short-stay rehabilitation, prostate cancer, marijuana use, syncope, and driving safety
Author: Katherine F. Turnbull
Publisher:
ISBN:
Category : Automobile parking
Languages : en
Pages : 88
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Book Description
The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.
Author: Canada
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 84
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Book Description
Author: National Research Council (U.S.). Transportation Research Board
Publisher:
ISBN:
Category : Highway research
Languages : en
Pages : 20
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Book Description
Author: Transit Cooperative Research Program
Publisher: Transportation Research Board
ISBN: 0309067529
Category : Bus lines
Languages : en
Pages : 154
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Book Description
Introduction and Research Approach -- Findings -- Management Profile for Maintaining a Qualified Workforce -- Conclusions and Suggested Research.
