Enhancing Knowledge Development in Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Enhancing Knowledge Development in Marketing PDF full book. Access full book title Enhancing Knowledge Development in Marketing by Ronald C. Goodstein. Download full books in PDF and EPUB format.
Author: Ronald C. Goodstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
Author: Ronald C. Goodstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 476
Get Book Here
Book Description
Author:
Publisher: Excel Books India
ISBN: 9350621169
Category :
Languages : en
Pages : 316
Get Book Here
Book Description
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466662212
Category : Business & Economics
Languages : en
Pages : 491
Get Book Here
Book Description
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Author: Raman
Publisher: Excel Books India
ISBN: 9788174463517
Category : Knowledge management
Languages : en
Pages : 324
Get Book Here
Book Description
KM is an IT subject. Right&? Wrong! Knowledge and its management is a prerogative of everyone. Since the magic of information transforming itself into knowledge which in turn becomes information at the next level, thus continuing the eternal cycle of knowledge quest has always fascinated people throughout the ages. This book is about celebrating knowledge for its own sake and emphasising that unless it is shared, there would be no new knowledge. Also knowledge per se can never be costed or priced, it is only the process of acquiring it, storing it and disseminating it that can be expressed in economic terms. Knowledge is free and that is the way it has always been or will ever be. The book has evolved as the author went about understanding the esoteric concept of KM and sought to unravel what it really stood for. Key Featuresv A comprehensive look at KM as a subject. First of its kind - a resource book on KMv Clear view of knowledge, the way of its creation and the manner of its managementv Classical approach to KMv Modern approach to KMv KM modelsv KM tools and their applicationv The mystique of how information becomes knowledgev Datamining and datawarehousing explainedv KM and its application in the corporate sectorv Case studies galorev Most comprehensive list of further readings, extensive group and individual exercises for students of KM
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
Get Book Here
Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442
Get Book Here
Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author: Antonio Davila
Publisher: Emerald Group Publishing
ISBN: 1780529104
Category : Business & Economics
Languages : en
Pages : 504
Get Book Here
Book Description
In addition to the three plenary sessions, this volume contains some of the exemplary papers that were presented at the 2011 conference; representing a collection of leading research in management control and performance measurement and providing a significant contribution to the growing literature in the area.
Author: Gianni Montagna and Cristina Carvalho
Publisher: AHFE International
ISBN: 1958651087
Category : Technology & Engineering
Languages : en
Pages : 241
Get Book Here
Book Description
Human Factors for Apparel and Textile Engineering Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
