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Author: Annie Dyer
Publisher: Annie Dyer
ISBN:
Category : Fiction
Languages : en
Pages : 372
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Book Description
He’s gorgeous. He’s successful. And he’s technically my employer. Introducing Jackson Callaghan, who looks like no lawyer ever should. I shouldn’t be noticing how he wears a suit or thinking about what his hair looks like in the mornings. Instead, I’m meant to be sticking to just three things: Growing my marketing business Buying my cheating, arrogant ex out of said business Never getting involved with anyone I work with. Ever. Again. London, England. The residence of the queen, suited City boys and the man who won’t give up: Jackson Callaghan. With his tattoos and a talent for charming, he’s set his sights on one thing other than his career – me. Just one night won’t hurt, will it? A simple hook up isn’t really breaking my own rules. But what happens when a hook up leaves you hooked? ENGAGEMENT RATE is a steamy office romance with no cheating and a happily ever after. It's the first book in the CALLAGHAN GREEN SERIES, set in London, England.
Author: Annie Dyer
Publisher: Annie Dyer
ISBN:
Category : Fiction
Languages : en
Pages : 372
Get Book Here
Book Description
He’s gorgeous. He’s successful. And he’s technically my employer. Introducing Jackson Callaghan, who looks like no lawyer ever should. I shouldn’t be noticing how he wears a suit or thinking about what his hair looks like in the mornings. Instead, I’m meant to be sticking to just three things: Growing my marketing business Buying my cheating, arrogant ex out of said business Never getting involved with anyone I work with. Ever. Again. London, England. The residence of the queen, suited City boys and the man who won’t give up: Jackson Callaghan. With his tattoos and a talent for charming, he’s set his sights on one thing other than his career – me. Just one night won’t hurt, will it? A simple hook up isn’t really breaking my own rules. But what happens when a hook up leaves you hooked? ENGAGEMENT RATE is a steamy office romance with no cheating and a happily ever after. It's the first book in the CALLAGHAN GREEN SERIES, set in London, England.
Author: Andris A. ZOLTNERS
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410421
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
Author: Thomas J. Main
Publisher: Brookings Institution Press
ISBN: 0815738501
Category : Political Science
Languages : en
Pages : 353
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Book Description
" How a more positive form of identity politics can restore public trust in government Illiberalism, Thomas Main writes, is the basic repudiation of liberal democracy, the very foundation on which the United States rests. It says no to electoral democracy, human rights, the rule of law, toleration. It is a political ideology that finds expression in such older right-wing extremist groups as the Ku Klux Klan and white supremacists and more recently among the Alt-Right and the Dark Enlightenment. There are also left-of-center illiberal movements, including various forms of communism, anarchism, and some antifascist movements. The Rise of Illiberalism explores the philosophical underpinnings of this toxic political ideology and documents how it has infiltrated the mainstream of political discourse in the United States. By the early twenty-first century, Main writes, liberal democracy’s failure to deal adequately with social problems created a space illiberal movements could exploit to promote their particular brands of identity politics as an alternative. A critical need thus is for what the author calls “positive identity politics,” or a widely shared sense of community that gives a feeling of equal importance to all sectors of society. Achieving this goal will, however, be an enormous challenge. In seeking actionable remedies for the broken political system of the United States, this book makes a major scholarly contribution to current debates about the future of liberal democracy. "
Author: Andris A. Zoltners
Publisher: Amacom Books
ISBN: 9780814473245
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Designing an incentive plan to turn sales reps into sales superstars! If you're like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales, energize a geographically dispersed and autonomous workforce, and motivate salespeople to achieve ambitious revenue goals. And sometimes it seems like you just don't know what works; your products and markets are changing, the incentive program that was so successful last year no longer produces the desired results, or perhaps the generous incentive program you created has yielded a corps of highly paid salespeople who spend most of their time on existing clients and minimal time generating new business -- and threaten to walk away with your customer base if you scale back paychecks! Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. But a well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force because goals are too easy, or demoralizing salespeople by having goals that are too difficult or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Every year, corporations spend $200 billion compensating their sales forces, with extremely mixed results. Make sure every dollar you spend is helping to achieve your goal of creating an empowered, effective sales force that drives your company's success. Packed with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.
Author: Samantha B. Ocon
Publisher: Cambridge University Press
ISBN: 1009177958
Category : Science
Languages : en
Pages : 51
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Book Description
The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions.
Author: Adria, Marco
Publisher: IGI Global
ISBN: 1522510826
Category : Political Science
Languages : en
Pages : 534
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Book Description
New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. As new social technologies are being utilized in a variety of ways, the public is able to interact more effectively in activities within their communities. The Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a critical reference source for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786428
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811515646
Category : Technology & Engineering
Languages : en
Pages : 484
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Robert Kozielski
Publisher: Emerald Group Publishing
ISBN: 1787148351
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Author: Mohamed Abd Elaziz
Publisher: Springer Nature
ISBN: 3030346145
Category : Technology & Engineering
Languages : en
Pages : 209
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Book Description
In light of the rapid rise of new trends and applications in various natural language processing tasks, this book presents high-quality research in the field. Each chapter addresses a common challenge in a theoretical or applied aspect of intelligent natural language processing related to Arabic language. Many challenges encountered during the development of the solutions can be resolved by incorporating language technology and artificial intelligence. The topics covered include machine translation; speech recognition; morphological, syntactic, and semantic processing; information retrieval; text classification; text summarization; sentiment analysis; ontology construction; Arabizi translation; Arabic dialects; Arabic lemmatization; and building and evaluating linguistic resources. This book is a valuable reference for scientists, researchers, and students from academia and industry interested in computational linguistics and artificial intelligence, especially for Arabic linguistics and related areas.
