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Author: Greg Warner
Publisher:
ISBN: 9781732262812
Category :
Languages : en
Pages : 186
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Book Description
THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.
Author: Greg Warner
Publisher:
ISBN: 9781732262812
Category :
Languages : en
Pages : 186
Get Book Here
Book Description
THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.
Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1475845030
Category : Education
Languages : en
Pages : 283
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Book Description
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.
Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 111929309X
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss... And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Author: Jen Newmeyer
Publisher:
ISBN: 9780578562513
Category :
Languages : en
Pages : 230
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Book Description
Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
Author: Hildy R. Gottlieb
Publisher:
ISBN: 9780981892894
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Author: Ronald J. Schiller
Publisher: Rowman & Littlefield
ISBN: 1475855516
Category : Education
Languages : en
Pages : 203
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Book Description
The Chief Development Officer: Beyond Fundraising is a guide not only to those preparing for or serving in the role of CDO but also to those charged with selecting, appointing, and supporting CDOs. It includes ten chapters, each presenting a role beyond frontline fundraising and fundraising program management in which today’s top CDOs excel: Relationship Builder in Chief; Shaper of a Culture that Embraces Philanthropic Partnership; Visible Leader in Diversity, Equity, and Inclusion; Strategist and Planner; Trusted Advisor on Board Matters; Thought Partner; Visionary and Confident Sight Raiser; Resilient Optimist; Talent Magnet; and Mentor, Sponsor, and Ally to Future CDOs. Each chapter includes a description of the elements of the role, illustrations of how CDOs excel, and advice on preparing for the role. The book encourages anyone with an interest in the CDO position to take steps to prepare well ahead of stepping into the position. It also encourages mentors, supervisors, and other industry leaders to identify those with potential for success in the CDO role, provide resources such as this book, and create opportunities for them to gain experience and skill that they will need when they step into this complex, challenging, yet extremely important and deeply rewarding role.
Author: Russell James
Publisher:
ISBN: 9780615986272
Category :
Languages : en
Pages : 434
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Book Description
Updated and revised in 2015. Designed for fundraisers or financial advisors seeking to expand their knowledge about charitable gift planning, this introductory book addresses all of the major topics in planned giving law and taxation. Over 1,000 full-color illustrations and images guide the reader through complex concepts in a visual and intuitive way. Distilled from years of teaching Charitable Gift Planning at the graduate and undergraduate level, professor James makes this topic accessible and enjoyable for the busy professional.
Author: Brock Warner Cfre
Publisher:
ISBN: 9780980983616
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Author: Lorilee R, Sandmann
Publisher: John Wiley & Sons
ISBN: 1118216784
Category : Education
Languages : en
Pages : 114
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Book Description
Leading scholars of engagement analyze data from the first wave of community-engaged institutions as classified by the Carnegie Foundation for the Advancement of Teaching. The analyses collectively serve as a statement about the current status of higher education community engagement in the United States. Eschewing the usual arguments about why community engagement is important, this volume presents the first large-scale stocktaking about the nature and extent of the institutionalization of engagement in higher education. Aligned with the Carnegie Community Engagement Classification framework, the dimensions of leading, student learning, partnering, assessing, funding, and rewarding are discussed. This volume recognizes the progress made by this first wave of community-engaged institutions of higher education, acknowledges best practices of these exemplary institutions, and offers recommendations to leaders as a pathway forward. This is the 147th volume of the Jossey-Bass higher education quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.
Author: Steven Shattuck
Publisher:
ISBN: 9780578651620
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.
