Encyclopedia of Consumer Brands: Durable goods PDF Download
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Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623385
Category : Brand choice
Languages : en
Pages : 0
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Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623385
Category : Brand choice
Languages : en
Pages : 0
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Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623361
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author:
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 0
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Book Description
Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665
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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Author: Janice Jorgensen
Publisher: Saint James Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author: Robert W. Kolb
Publisher: SAGE
ISBN: 1412916526
Category : Business & Economics
Languages : en
Pages : 2593
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Book Description
This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Lucy Heckman
Publisher: Bloomsbury Publishing USA
ISBN: 0313362815
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Author: Alison K. Hoagland
Publisher: University of Virginia Press
ISBN: 0813940877
Category : Architecture
Languages : en
Pages : 411
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Book Description
For roughly a century, the log cabin occupied a central and indispensable role in the rapidly growing United States. Although it largely disappeared as a living space, it lived on as a symbol of the settling of the nation. In her thought-provoking and generously illustrated new book, Alison Hoagland looks at this once-common dwelling as a practical shelter solution--easy to construct, built on the frontier’s abundance of trees, and not necessarily meant to be permanent--and its evolving place in the public memory. Hoagland shows how the log cabin was a uniquely adaptable symbol, responsive to the needs of the cultural moment. It served as the noble birthplace of presidents, but it was also seen as the basest form of housing, accommodating the lowly poor. It functioned as a paragon of domesticity, but it was also a basic element in the life of striving and wandering. Held up as a triumph of westward expansion, it was also perceived as a building type to be discarded in favor of more civilized forms. In the twentieth century, the log cabin became ingrained in popular culture, serving as second homes and motels, as well as restaurants and shops striking a rustic note. The romantic view of the past, combined with the log cabin’s simplicity, solidity, and compatibility with nature, has made it an enduring architectural and cultural icon. Preparation of this volume has been supported by Furthermore: a program of the J. M. Kaplan Fund
Author: Rachele Dini
Publisher: Bloomsbury Publishing USA
ISBN: 1501367366
Category : Literary Criticism
Languages : en
Pages : 377
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Book Description
Winner of the 2023 Emily Toth Award for Best Single Work in Women's Studies “All-Electric” Narratives is the first in-depth study of time-saving electrical appliances in American literature. It examines the literary depiction of refrigerators, vacuum cleaners, oven ranges, washing machines, dryers, dishwashers, toasters, blenders, standing and hand-held mixers, and microwave ovens between 1945, when the “all-electric” home came to be associated with the nation's hard-won victory, and 2020, as contemporary writers consider the enduring material and spiritual effects of these objects in the 21st century. The appropriation and subversion of the rhetoric of domestic electrification and time-saving comprises a crucial, but overlooked, element in 20th-century literary forms and genres including Beat literature, Black American literature, second-wave feminist fiction, science fiction, and postmodernist fiction. Through close-readings of dozens of literary texts alongside print and television ads from this period, Dini shows how U.S. writers have unearthed the paradoxes inherent to claims of appliances' capacity to “give back” time to their user, transport them into a technologically-progressive future, or “return” them to some pastoral past. In so doing, she reveals literary appliances' role in raising questions about gender norms and sexuality, racial exclusion and erasure, class anxieties, the ramifications of mechanization, the perils and possibilities of conformity, the limitations of patriotism, and the inevitable fallacy of utopian thinking-while both shaping and radically disrupting the literary forms in which they operated.
