Author: Janice Jorgensen
Publisher: Saint James Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 714

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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665

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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623361
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Author: St. James Press
Publisher: Saint James Press
ISBN: 9781558622296
Category : Business & Economics
Languages : en
Pages : 667

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Book Description
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.

Author:
Publisher:
ISBN: 9781558623361
Category : Brand name products
Languages : en
Pages : 0

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Book Description

Author: Janice Jorgensen
Publisher: Saint James Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 714

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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Author: Robert E Stevens
Publisher: Routledge
ISBN: 1317787315
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Author: Daniel Thomas Cook
Publisher: John Wiley & Sons
ISBN: 0470672846
Category : Social Science
Languages : en
Pages : 630

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Book Description
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Author: Allan Sutton
Publisher: Denver, Colo. : Mainspring Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 448

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Book Description

Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623385
Category : Brand choice
Languages : en
Pages : 0

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Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.