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Author: United States. Congress. House. Committee on Financial Services. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Author: United States. Congress. House. Committee on Financial Services. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 112
Get Book Here
Book Description
Author: John Callahan
Publisher: EC360
ISBN: 1598009710
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Insider secrets revealed about the sales process, and specific tutorials on how to save money. Delivering brutal honesty, this important Handbook will shock you with the truth about how much money consumers lose each year going through the current Auto, Mortgage, and Real Estate processes. The numbers are staggering, as unsuspecting consumers are overcharged more than $2.9 billion in excessive fees and inflated mortgage commissions. Add to that over a billion from inflated real estate fees and hundreds of millions in excessive auto purchase commissions. All totaled, more than $24 billion annually is pulled from consumers' pockets due to predatory mortgages, auto loans, payday loans, overdraft loans, excessive credit card debt, and tax refund loans. See exactly how these companies are stealing your money, and learn easy to follow, How-To-Torials, for big savings! At the time this book first hit press, Americans had amassed $9 trillion in mortgage debt with 33% of that being in Adjustable Rate Mortgages. Foreclosures, and bankruptcies were rising at historic rates, and consumers were being forced into credit counseling. With an expected 43% of ARM loans resetting between 2006 and 2008...this book is right on time! Millions of Americans need to know "how to" protect themselves from high fees and commissions, and it's all inside this book. Consumers now have valuable advice to use when buying a new automobile, buying or selling a home, or finding a loan. Take back control and be more engaged in your auto, mortgage, or real estate transaction. By understanding the process, you can have more control. With control, you will save money! The charts, graphs, and scripts provide a down-to-earth example of what used to be a very complex process that few understood. Now, everyone can learn the ins and outs of the three massive industries that, before John Callahan's illuminating book, had an unfair advantage over consumers.
Author: Stansfield
Publisher:
ISBN: 9780999888803
Category :
Languages : en
Pages :
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Book Description
Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author: Isabell Koinig
Publisher: Springer
ISBN: 3658131349
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Category : History
Languages : en
Pages : 578
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Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author: Marta L. Tellado
Publisher: Hachette UK
ISBN: 1541768566
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.
Author: Scott Valentine
Publisher: Columbia University Press
ISBN: 0231546424
Category : Science
Languages : en
Pages : 306
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Book Description
At a time when climate-change deniers hold the reins of power in the United States and international greenhouse gas negotiations continue at a slow crawl, what options are available to cities, companies, and consumers around the world who seek a cleaner future? Scott Victor Valentine, Marilyn A. Brown, and Benjamin K. Sovacool explore developments and strategies that will help fast-track the transition to renewable energy. They provide an expert analysis of the achievable steps that citizens, organizational leaders, and policy makers can take to put their commitments to sustainability into practice. Empowering the Great Energy Transition examines trends that suggest a transition away from carbon-intensive energy sources is inevitable—there are too many forces for change at work to stop a shift to clean energy. Yet under the status quo, change will be too slow to avert the worst consequences of climate change. Humanity is on a path to incur avoidable social, environmental, and economic costs. Valentine, Brown, and Sovacool argue that new policies and business models are needed to surmount the hurdles separating the current consumption model from a sustainable energy future. Empowering the Great Energy Transition shows that with well-placed efforts, we can set humanity on a course that supports entrepreneurs and communities in mitigating the environmental harm caused by technologies whose time has come and gone.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264079661
Category :
Languages : en
Pages : 126
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Book Description
This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.
Author: Douglas Van Praet
Publisher: St. Martin's Press
ISBN: 1137042788
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
