Author: Dr.Anukrati Sharma, Amit Mathur, Dr. O.P. Rishi
Publisher: Archers & Elevators Publishing House
ISBN: 938324111X
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Ekoja, Innocent Isa
Publisher: IGI Global
ISBN: 1799890961
Category : Language Arts & Disciplines
Languages : en
Pages : 430

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Book Description
A fundamental dynamism of the library is its continuous adoption of trending technologies and innovations for enhanced service delivery. To meet the needs of library users in the Fourth Industrial Revolution, an era characterized by digital revolution, knowledge economy, globalization, and information explosion, libraries have embraced innovations and novel technologies such as artificial intelligence, blockchain, social mediation tools, and the internet of things (IoT). The Handbook of Research on Emerging Trends and Technologies in Librarianship documents current research findings and theoretical studies focused on innovations and technologies used in contemporary libraries. This book provides relevant models, theoretical frameworks, the latest empirical research findings, and sound theoretical research regarding the use of novel technologies in libraries. Covering topics such as digital competitive advantage, smart governance, and social media, this book is an excellent resource for librarians, archivists, library associations and committees, researchers, academicians, students, faculty of higher education, computer scientists, programmers, and professionals.

Author: Seungwon "Shawn" Lee
Publisher: CRC Press
ISBN: 1482251841
Category : Business & Economics
Languages : en
Pages : 379

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Book Description
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Author: Dr. Manichander T.
Publisher: Lulu.com
ISBN: 1365182606
Category :
Languages : en
Pages : 338

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Author:
Publisher: Archers & Elevators Publishing House
ISBN: 9385640100
Category : Antiques & Collectibles
Languages : en
Pages : 268

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Author: Irvine Clarke
Publisher: IGI Global
ISBN: 9781591403227
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Author: Ravi, Vadlamani
Publisher: IGI Global
ISBN: 1599046776
Category : Computers
Languages : en
Pages : 380

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Book Description
Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies, business intelligence, and risk management strategies. While banking has become easier and more convenient for the consumer, the advances and intricacies of emerging technologies have made banking operations all the more cumbersome. Advances in Banking Technology and Management: Impacts of ICT and CRM examines the various myriads of technical and organizational elements that impact services management, business management, risk management, and customer relationship management, and offers research to aid the successful implementation of associated supportive technologies.

Author: Faisal Saeed
Publisher: Springer
ISBN: 3319594273
Category : Technology & Engineering
Languages : en
Pages : 931

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Book Description
This book presents 94 papers from the 2nd International Conference of Reliable Information and Communication Technology 2017 (IRICT 2017), held in Johor, Malaysia, on April 23–24, 2017. Focusing on the latest ICT innovations for data engineering, the book presents several hot research topics, including advances in big data analysis techniques and applications; mobile networks; applications and usability; reliable communication systems; advances in computer vision, artificial intelligence and soft computing; reliable health informatics and cloud computing environments, e-learning acceptance models, recent trends in knowledge management and software engineering; security issues in the cyber world; as well as society and information technology.

Author: Lynne Schrum
Publisher: Corwin Press
ISBN: 1412972949
Category : Education
Languages : en
Pages : 481

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Book Description
Aligned to the ISTE NETS standards for administrators, this guide provides an actionable plan for integrating new technology into teaching and learning and realizing measurable improvement.