Author: Sai Vidya Institute of Technololgy
Publisher: Archers & Elevators Publishing House
ISBN: 9383241829
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Upinder Dhar
Publisher: Excel Books India
ISBN: 9788174465870
Category : Marketing
Languages : en
Pages : 868

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Book Description
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics

Author: Arti Nanavati
Publisher: Allied Publishers
ISBN: 8184248180
Category : Law
Languages : en
Pages : 236

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Book Description
This book is a collection of selected papers presented at the International Conference on India-Canada Trade and FDI Bilateral Flows. The paper analyze the performance of the trade relations between the two countries as well as address varied issues related to human resource and sectors like education, energy and telecom. The book fulfills the objective of the Conference to identify the prospects and proactive strategies so as to enhance trade and foreign direct investment relations between India and Canada. It will be useful to both academics and policy-makers.

Author: Ayanso, Anteneh
Publisher: IGI Global
ISBN: 1466651954
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Author: Prof. Litty Denis
Publisher: Allied Publishers
ISBN: 9387997855
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Sustainable development across the globe is the only course to a peaceful future for the coming generations. The current severe rise in temperatures in France and other European countries bear witness to the climate change and its impact that the future holds. Health issues and life style related diseases are on the rise amidst increasing life expectancy. Grave inequalities still engulf the globe in various forms. Biodiversity degradation is also extensive. Discussions and planned initiatives for sustainable development becomes liminal in this context. This book offers for the readers discussions on a multitude of interrelated concerns with contributions on issues ranging from internal security to environment management and emerging scenario surrounding the domain of sustainable development.

Author: Khan, Basheer Ahmed
Publisher: IGI Global
ISBN: 1799883299
Category : Education
Languages : en
Pages : 533

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Book Description
Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.

Author: Talluru Sreenivas
Publisher: Discovery Publishing House
ISBN: 9788183560559
Category : Globalization
Languages : en
Pages : 396

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Book Description
Contents: Liberalization and Role on the Bureaucracy, The Emerging, Non- Emerging and III-emerging Trends in the Legal Arena, Challenges to Democracy in India, Can India Emerge as a Super Power?, India as a Super Power in the New Millennium, Emerging India: Challenges in External Debt, Human Poverty in India, Globalization, Value Addition for Services, Foreign Institutional Investors (FIIs) Portfolio Investment Trends in Indian Capital Market, Gender and the Development Debate, National Policy for the Empowerment of Women 2001, Practical and Strategies Gender Needs, Emerging India, Role of Women Entrepreneurship in the Indian Context, Do Women Enjoy Real Freedom in India?, Women Power as Strategic Strength, The Role of Information Technology in Emerging India, Evolution and Growth of Cyber Knowledge, Career Options in IT Enabled Services, Information Technology for Rural India, e-Seva, Information Technology in Hospitals, Information Technology in Education, Business Process Outsourcing, BPO, Offshore Outsourcing, Business Process Outsourcing, Knowledge Management, Knowledge Management in Academia.

Author: Sumira Jan
Publisher: Elsevier
ISBN: 0081022360
Category : Science
Languages : en
Pages : 318

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Book Description
Himalayan Phytochemicals: Sustainable Options for Sourcing and Developing Bioactive Compounds provides a detailed review of the important medicinal plants which have already been discovered in the Himalayan region, outlining their discovery, activity and underlying chemistry. In addition, it supports a global shift towards sustainable sourcing of natural products from delicate ecosystems. Across the world, environmental destruction and overharvesting of medicinal plants are reducing and destroying multiple important sources and potential leads before researchers have the chance to discover, explore or synthesize them effectively. By identifying this problem and discussing its impact on the Himalayan region, Himalayan Phytochemicals: Sustainable Options for Sourcing and Developing Bioactive Compounds frames the ongoing global struggle and highlights the key factors that must be considered and addressed when working with phytochemicals from endemic plant sources. - Reviews both well-known and recently discovered plants of this region - Highlights methods for phytochemical extraction and analysis - Provides context to support a shift towards sustainable sourcing of natural products

Author: Marcus Goncalves
Publisher: Business Expert Press
ISBN: 1631573144
Category : Business & Economics
Languages : en
Pages : 154

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Book Description
Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.

Author: Sebastian Gurtner
Publisher: John Wiley & Sons
ISBN: 1119390273
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.