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Elite China

Elite China PDF Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category : Business & Economics
Languages : en
Pages : 203

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Book Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.