Elgar Encyclopedia of Corporate Communication PDF Download
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Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
Get Book Here
Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 9781802200867
Category :
Languages : en
Pages : 0
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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
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Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author: David C. Holmes
Publisher: Edward Elgar Publishing
ISBN: 1789900409
Category : Social Science
Languages : en
Pages : 384
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Book Description
Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.
Author: Thomas Clarke
Publisher: Edward Elgar Publishing
ISBN: 1839107065
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
With 163 authoritative entries providing definitive explanations and critiques of the fundamental principles and practices of corporate governance, this timely Encyclopedia is a comprehensive overview of the economic, political, social, legal and environmental impacts of corporations across the globe.
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755
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Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Author: Carole Howorth
Publisher: Edward Elgar Publishing
ISBN: 1800888724
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The intertwining of family relationships with business imperatives provides a fascinating but complex arena for study. This Encyclopedia is a valuable resource because family business studies are necessarily multi-disciplinary and wide-ranging, drawing on entrepreneurship, management, governance, economics, ethics, business history, as well as family studies.
Author: Krista Nadakavukaren Schefer
Publisher:
ISBN: 9781800882317
Category : Law
Languages : en
Pages : 0
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Book Description
This revised and expanded Encyclopedia is the new benchmark and flagship reference work for the study of international economic law. A comprehensive resource, its pages present the breadth of the field in a real-world context. Organized thematically rather than alphabetically, the Encyclopedia includes four significant thematic sections: the foundations, architecture and principles of international economic law; regulatory framework; regulatory areas; and regulatory challenges. Including updated and new entries, traditional international economic law topics are now supplemented by coverage of critical perspectives and a broader range of newly developing areas such as taxation, sustainability, and digitalization. Concepts and rules of trade, investment, finance, competition, and international tax law are found alongside entries examining how international economic law impacts on environmental protection, labor standards, development, and human rights. Embedded within its own legal context, each concise entry presents an accessible and condensed understanding of what it means and why it is significant. Contributors offer insight into how institutions interact with each other and other legal systems, in addition to providing individual overviews of their history, structure, principles and procedures. Entries are followed by selected references suggesting directions for further study. Completely new to this edition is an entire section of extended entries on specific jurisdictions focusing on how these contribute to and engage with international economic law. These longer pieces describe the national legal frameworks responsible for developing international policies on trade investment, financial regulation, and tax, offering insight into how international rules actually work at the national level. Key Features: Concise, structured entries from top experts and new voices in the field Organised thematically, covering newly developing areas of international economic law Selected references for further study
Author: O. Aginam
Publisher: Edward Elgar Publishing
ISBN: 1849804923
Category : Medical
Languages : en
Pages : 291
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Book Description
ÔHIV/AIDS remains a major global health problem, despite the progress made in its prevention and treatment. Addressing this problem is not only a matter of more and better drugs, they need to be widely accessible and be affordable to the poor. This book makes, with a much welcomed interdisciplinary approach, an excellent contribution to understanding how the intellectual property regime can influence health policies and the lives of millions of people affected by the disease. The analysis provided by the various authors that contributed to this book will be of relevance not only to those working in the area of HIV/AIDS, but to those more broadly interested in public health governance and the role of intellectual property rights.Õ Ð Carlos Correa, University of Buenos Aires, Argentina ÔThis is an important, innovative and, at times, controversial collection. Inter-disciplinary in approach, this collection will have appeal to those concerned with the global injustice in the context of HIV/AIDS. Investigating the legal, political and economic determinants of access to essential medicines, this is thought provoking collection which will resonate with many in both the academic and public policy community.Õ Ð Bryan Mercurio, The Chinese University of Hong Kong This important book brings together leading scholars from multiple disciplines, including intellectual property, human rights, public health, and development studies, as well as activists to critically reflect on the global health governance regime. The Global Governance of HIV/AIDS explores the implications of high international intellectual property standards for access to essential medicines in developing countries. With a focus on HIV/AIDS governance, the volume provides a timely analysis of the international legal and political landscape, the relationship between human rights and intellectual property, and emerging issues in global health policy. It concludes with concrete strategies on how to improve access to HIV/AIDS medicines. This interdisciplinary, global, and up-to-date book will strongly appeal to academics in law, international relations, health policy and public policy, as well as students, policymakers and activists.
Author: Melkote, Srinivas R.
Publisher: Edward Elgar Publishing
ISBN: 1789906350
Category : Social Science
Languages : en
Pages : 416
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Book Description
This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development.
