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Author: Tyrone L. Adams
Publisher: University of Texas Press
ISBN: 0292784473
Category : Computers
Languages : en
Pages : 333
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Book Description
Whether people want to play games and download music, engage in social networking and professional collaboration, or view pornography and incite terror, the Internet provides myriad opportunities for people who share common interests to find each other. The contributors to this book argue that these self-selected online groups are best understood as tribes, with many of the same ramifications, both positive and negative, that tribalism has in the non-cyber world. In Electronic Tribes, the authors of sixteen competitively selected essays provide an up-to-the-minute look at the social uses and occasional abuses of online communication in the new media era. They explore many current Internet subcultures, including MySpace.com, craftster.org, massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, music downloading, white supremacist and other counterculture groups, and Nigerian e-mail scams. Their research raises compelling questions and some remarkable answers about the real-life social consequences of participating in electronic tribes. Collectively, the contributors to this book capture a profound shift in the way people connect, as communities formed by geographical proximity are giving way to communities—both online and offline—formed around ideas.
Author: Tyrone L. Adams
Publisher: University of Texas Press
ISBN: 0292784473
Category : Computers
Languages : en
Pages : 333
Get Book Here
Book Description
Whether people want to play games and download music, engage in social networking and professional collaboration, or view pornography and incite terror, the Internet provides myriad opportunities for people who share common interests to find each other. The contributors to this book argue that these self-selected online groups are best understood as tribes, with many of the same ramifications, both positive and negative, that tribalism has in the non-cyber world. In Electronic Tribes, the authors of sixteen competitively selected essays provide an up-to-the-minute look at the social uses and occasional abuses of online communication in the new media era. They explore many current Internet subcultures, including MySpace.com, craftster.org, massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, music downloading, white supremacist and other counterculture groups, and Nigerian e-mail scams. Their research raises compelling questions and some remarkable answers about the real-life social consequences of participating in electronic tribes. Collectively, the contributors to this book capture a profound shift in the way people connect, as communities formed by geographical proximity are giving way to communities—both online and offline—formed around ideas.
Author: Tyrone L. Adams
Publisher: University of Texas Press
ISBN: 0292717741
Category : Computers
Languages : en
Pages : 333
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Book Description
From MySpace.com to Nigerian e-mail scams, sixteen competitively selected essays inquire into the causes and consequences of the "tribes" that are facilitated by the Internet.
Author: Christof Pforr
Publisher: Springer Nature
ISBN: 9811571503
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.
Author: Aleksandra Przegalinska
Publisher: Springer Nature
ISBN: 3030489930
Category : Computers
Languages : en
Pages : 307
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Book Description
This proceedings is focused on the emerging concept of Collaborative Innovation Networks (COINs). COINs are at the core of collaborative knowledge networks, distributed communities taking advantage of the wide connectivity and the support of communication technologies, spanning beyond the organizational perimeter of companies on a global scale. The book presents the refereed conference papers from the 7th International Conference on COINs, October 8-9, 2019, in Warsaw, Poland. It includes papers for both application areas of COINs, (1) optimizing organizational creativity and performance, and (2) discovering and predicting new trends by identifying COINs on the Web through online social media analysis. Papers at COINs19 combine a wide range of interdisciplinary fields such as social network analysis, group dynamics, design and visualization, information systems and the psychology and sociality of collaboration, and intercultural analysis through the lens of online social media. They will cover most recent advances in areas from leadership and collaboration, trend prediction and data mining, to social competence and Internet communication.
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 420
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Book Description
Author: Katherine Dashper
Publisher: Routledge
ISBN: 1317390261
Category : Sports & Recreation
Languages : en
Pages : 295
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Book Description
Riding, training and caring for horses are visceral experiences that require the immersion of both body and mind. This book provides an in-depth understanding of human–horse relationships and interactions as embodied in equestrian sport and leisure. As a closely focused ethnographic study of the horse world, it explores the key themes of partnership and collaboration in human–horse communication, the formation of individual and collective identities performed through involvement in the horse world, and human–horse interaction as an embodied way of being. This book argues that encounters between humans and horses can reveal the ways that human society has been and continues to be structured through intersection with nonhuman others. Equestrian sport and leisure provides an apt context for considering how such concepts of interspecies communication and collaboration are negotiated, managed, (mis)understood and performed, resulting in a uniquely embodied way of knowing and being in the world. Human–Animal Relationships in Equestrian Sport and Leisure is fascinating reading for anyone interested in equestrianism, human-animal studies, theories of embodiment, the sociology of sport, or sport and social theory.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Ciaramitaro, Barbara
Publisher: IGI Global
ISBN: 1616928107
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.
Author: Robert V Kozinets
Publisher: SAGE Publications
ISBN: 1848606451
Category : Social Science
Languages : en
Pages : 233
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Book Description
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.
