Author: JR Moores
Publisher: Reaktion Books
ISBN: 1789144493
Category : Music
Languages : en
Pages : 481
Book Description
From Black Sabbath to Big Black, a ride through the evolution, diversity, and influence of genre-defying heavy music. It began with the Beatles’ “Helter Skelter.” It was distilled to its dark essence by Black Sabbath. And it has flourished into a vibrant modern underground, epitomized by Newcastle’s Pigs Pigs Pigs Pigs Pigs Pigs Pigs. This is the evolution of heavy music. The voyage is as varied as it is illuminating: from the lysergic blunt trauma of Blue Cheer to the locked grooves of Funkadelic, the aural frightmares of Faust to the tectonic crush of Sleep, alighting on post-punk, industrial, grunge, stoner rock, and numerous other genres along the way. Ranging from household names to obscure cult heroes and heroines, Electric Wizards demonstrates how each successive phase of heavy music was forged by what came before, outlining a rich and eclectic lineage that extends far beyond the usual boundaries of heavy rock or heavy metal. It extols those who did things differently, who introduced something fresh and exciting into this elemental tradition, whether by design, accident, or sheer chance. In doing so, Electric Wizards weaves an entirely new tapestry of heavy music.
Electric Wizards
Author: JR Moores
Publisher: Reaktion Books
ISBN: 1789144493
Category : Music
Languages : en
Pages : 481
Book Description
From Black Sabbath to Big Black, a ride through the evolution, diversity, and influence of genre-defying heavy music. It began with the Beatles’ “Helter Skelter.” It was distilled to its dark essence by Black Sabbath. And it has flourished into a vibrant modern underground, epitomized by Newcastle’s Pigs Pigs Pigs Pigs Pigs Pigs Pigs. This is the evolution of heavy music. The voyage is as varied as it is illuminating: from the lysergic blunt trauma of Blue Cheer to the locked grooves of Funkadelic, the aural frightmares of Faust to the tectonic crush of Sleep, alighting on post-punk, industrial, grunge, stoner rock, and numerous other genres along the way. Ranging from household names to obscure cult heroes and heroines, Electric Wizards demonstrates how each successive phase of heavy music was forged by what came before, outlining a rich and eclectic lineage that extends far beyond the usual boundaries of heavy rock or heavy metal. It extols those who did things differently, who introduced something fresh and exciting into this elemental tradition, whether by design, accident, or sheer chance. In doing so, Electric Wizards weaves an entirely new tapestry of heavy music.
Publisher: Reaktion Books
ISBN: 1789144493
Category : Music
Languages : en
Pages : 481
Book Description
From Black Sabbath to Big Black, a ride through the evolution, diversity, and influence of genre-defying heavy music. It began with the Beatles’ “Helter Skelter.” It was distilled to its dark essence by Black Sabbath. And it has flourished into a vibrant modern underground, epitomized by Newcastle’s Pigs Pigs Pigs Pigs Pigs Pigs Pigs. This is the evolution of heavy music. The voyage is as varied as it is illuminating: from the lysergic blunt trauma of Blue Cheer to the locked grooves of Funkadelic, the aural frightmares of Faust to the tectonic crush of Sleep, alighting on post-punk, industrial, grunge, stoner rock, and numerous other genres along the way. Ranging from household names to obscure cult heroes and heroines, Electric Wizards demonstrates how each successive phase of heavy music was forged by what came before, outlining a rich and eclectic lineage that extends far beyond the usual boundaries of heavy rock or heavy metal. It extols those who did things differently, who introduced something fresh and exciting into this elemental tradition, whether by design, accident, or sheer chance. In doing so, Electric Wizards weaves an entirely new tapestry of heavy music.
If Harry Potter Ran General Electric
Author: Tom Morris
Publisher: Crown Currency
ISBN: 0385518919
Category : Business & Economics
Languages : en
Pages : 274
Book Description
However important the magic of wands, brooms, cauldrons, potions, and spells might be to the vivid story telling of [the Harry Potter] books, it is merely incidental to their philosophy of life…. I can’t count the number of times I’ve heard someone in a business context say something like “I wish I could just magically solve all these problems” or “I’ll try my best to deal with this, but remember, I’m no magician.” What is particularly interesting is that the most difficult problems that the people in Harry’s world face are rarely solved with just magic, but rather by the use of intelligence, reasoning, planning, courage, determination, persistence, resourcefulness, creativity, fidelity, friendship, and many other qualities traditionally known by the philosophers in our world as virtues…. The meaning of life is not to be found in elixirs or incantations, secret words or exotic objects with esoteric powers, but in real moral virtue and the magic of what it can help us do….” J. K. Rowling’s novels about Harry Potter and the Hogwarts School of Witchcraft and Wizardry have captured the imaginations of people everywhere. In IF HARRY POTTER RAN GENERAL ELECTRIC, bestselling business author Tom Morris (IF ARISTOTLE RAN GENERAL MOTORS) uncovers the values and timeless truths that underlie Rawling’s hugely popular books and illuminate the lessons they offer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic? What can we possibly learn to apply to our own careers and everyday lives? Morris shows that the most difficult problems Harry and his friends face are rarely solved by the use of magic alone. Rather, they are conquered by intelligence, reasoning, determination, creativity, friendship, and a host of other classic virtues–the very qualities, in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels with thought-provoking commentary on contemporary management practices, IF HARRY POTTER RAN GENERAL ELECTRIC offers readers a master’s course on leadership and ethics, told in an engaging and insightful way.
Publisher: Crown Currency
ISBN: 0385518919
Category : Business & Economics
Languages : en
Pages : 274
Book Description
However important the magic of wands, brooms, cauldrons, potions, and spells might be to the vivid story telling of [the Harry Potter] books, it is merely incidental to their philosophy of life…. I can’t count the number of times I’ve heard someone in a business context say something like “I wish I could just magically solve all these problems” or “I’ll try my best to deal with this, but remember, I’m no magician.” What is particularly interesting is that the most difficult problems that the people in Harry’s world face are rarely solved with just magic, but rather by the use of intelligence, reasoning, planning, courage, determination, persistence, resourcefulness, creativity, fidelity, friendship, and many other qualities traditionally known by the philosophers in our world as virtues…. The meaning of life is not to be found in elixirs or incantations, secret words or exotic objects with esoteric powers, but in real moral virtue and the magic of what it can help us do….” J. K. Rowling’s novels about Harry Potter and the Hogwarts School of Witchcraft and Wizardry have captured the imaginations of people everywhere. In IF HARRY POTTER RAN GENERAL ELECTRIC, bestselling business author Tom Morris (IF ARISTOTLE RAN GENERAL MOTORS) uncovers the values and timeless truths that underlie Rawling’s hugely popular books and illuminate the lessons they offer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic? What can we possibly learn to apply to our own careers and everyday lives? Morris shows that the most difficult problems Harry and his friends face are rarely solved by the use of magic alone. Rather, they are conquered by intelligence, reasoning, determination, creativity, friendship, and a host of other classic virtues–the very qualities, in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels with thought-provoking commentary on contemporary management practices, IF HARRY POTTER RAN GENERAL ELECTRIC offers readers a master’s course on leadership and ethics, told in an engaging and insightful way.
Tesla
Author: W. Bernard Carlson
Publisher: Princeton University Press
ISBN: 0691165610
Category : Biography & Autobiography
Languages : en
Pages : 516
Book Description
“The gold standard for Tesla biography.”—Science “Superb.”—Nature The definitive account of Tesla's life and work Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Publisher: Princeton University Press
ISBN: 0691165610
Category : Biography & Autobiography
Languages : en
Pages : 516
Book Description
“The gold standard for Tesla biography.”—Science “Superb.”—Nature The definitive account of Tesla's life and work Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Doomed to Fail: The Incredibly Loud History of Doom, Sludge, and Post-Metal
Author: J. J. Anselmi
Publisher:
ISBN: 9781644281659
Category : Biography & Autobiography
Languages : en
Pages : 312
Book Description
Doomed to Fail explores the heaviest music the world has ever heard, tracing doom, sludge, and post-metal as their own distinct (and incredibly loud) traditions. Anselmi covers the bands and musicians that have impacted those styles most--Black Sabbath, Candlemass, Melvins, Eyehategod, Godflesh, Neurosis, Saint Vitus, and many others--while diving into the cultural doom that has spawned such music, from the bombing of Birmingham and hurricane devastation of New Orleans to glaring economic inequality, industrial alienation, climate change, and widespread addiction. Along the way, Anselmi interweaves the musical experiences that have led him to proudly identify as one of the doomed.
Publisher:
ISBN: 9781644281659
Category : Biography & Autobiography
Languages : en
Pages : 312
Book Description
Doomed to Fail explores the heaviest music the world has ever heard, tracing doom, sludge, and post-metal as their own distinct (and incredibly loud) traditions. Anselmi covers the bands and musicians that have impacted those styles most--Black Sabbath, Candlemass, Melvins, Eyehategod, Godflesh, Neurosis, Saint Vitus, and many others--while diving into the cultural doom that has spawned such music, from the bombing of Birmingham and hurricane devastation of New Orleans to glaring economic inequality, industrial alienation, climate change, and widespread addiction. Along the way, Anselmi interweaves the musical experiences that have led him to proudly identify as one of the doomed.
Wizard:
Author: Marc Seifer
Publisher: Citadel
ISBN: 0806535563
Category : Biography & Autobiography
Languages : en
Pages : 802
Book Description
“The story of one of the most prolific, independent, and iconoclastic inventors of this century…fascinating.”—Scientific American Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla’s creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls. This essential biography is illustrated with sixteen pages of photographs, including the July 20, 1931, Time magazine cover for an issue celebrating the inventor’s career. “A deep and comprehensive biography of a great engineer of early electrical science--likely to become the definitive biography. Highly recommended.”--American Association for the Advancement of Science “Seifer's vivid, revelatory, exhaustively researched biography rescues pioneer inventor Nikola Tesla from cult status and restores him to his rightful place as a principal architect of the modern age.” --Publishers Weekly Starred Review “[Wizard] brings the many complex facets of [Tesla's] personal and technical life together in to a cohesive whole....I highly recommend this biography of a great technologist.” --A.A. Mullin, U.S. Army Space and Strategic Defense Command, COMPUTING REVIEWS “[Along with A Beautiful Mind] one of the five best biographies written on the brilliantly disturbed.”--WALL STREET JOURNAL “Wizard is a compelling tale presenting a teeming, vivid world of science, technology, culture and human lives.”-
Publisher: Citadel
ISBN: 0806535563
Category : Biography & Autobiography
Languages : en
Pages : 802
Book Description
“The story of one of the most prolific, independent, and iconoclastic inventors of this century…fascinating.”—Scientific American Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla’s creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls. This essential biography is illustrated with sixteen pages of photographs, including the July 20, 1931, Time magazine cover for an issue celebrating the inventor’s career. “A deep and comprehensive biography of a great engineer of early electrical science--likely to become the definitive biography. Highly recommended.”--American Association for the Advancement of Science “Seifer's vivid, revelatory, exhaustively researched biography rescues pioneer inventor Nikola Tesla from cult status and restores him to his rightful place as a principal architect of the modern age.” --Publishers Weekly Starred Review “[Wizard] brings the many complex facets of [Tesla's] personal and technical life together in to a cohesive whole....I highly recommend this biography of a great technologist.” --A.A. Mullin, U.S. Army Space and Strategic Defense Command, COMPUTING REVIEWS “[Along with A Beautiful Mind] one of the five best biographies written on the brilliantly disturbed.”--WALL STREET JOURNAL “Wizard is a compelling tale presenting a teeming, vivid world of science, technology, culture and human lives.”-
Before the Lights Go Out
Author: Maggie Koerth-Baker
Publisher: Turner Publishing Company
ISBN: 111817559X
Category : Political Science
Languages : en
Pages : 234
Book Description
What you need to know now about America's energy future "Hi, I'm the United States and I'm an oil-oholic." We have an energy problem. And everybody knows it, even if we can't all agree on what, specifically, the problem is. Rising costs, changing climate, peaking oil, foreign oil, public safety?if the fears are this complicated, then the solutions are bound to be even more confusing. Maggie Koerth-Baker?science editor at the award-winning blog BoingBoing.net?finally makes some sense out of the madness. Over the next 20 years, we'll be forced to cut 20 quadrillion BTU worth of fossil fuels from our energy budget, by wasting less and investing in alternatives. To make it work, we'll need to radically change the energy systems that have shaped our lives for 100 years. And the result will be neither business-as-usual, nor a hippie utopia. Koerth-Baker explains what we can do, what we can't do, and why "The Solution" is really a lot of solutions working together. This isn't about planting a tree, buying a Prius, and proving that you're a good person. Economics and social incentives got us a country full of gas-guzzling cars, long commutes, inefficient houses, and coal-fired power plants out in the middle of nowhere, and economics and incentives will be the things that build our new world. Ultimately, change is inevitable. Argues we're not going to solve the energy problem by convincing everyone to live like it's 1900 because that's not a good thing. Instead of reverting to the past, we have to build a future where we get energy from new places, use it in new ways, and do more with less. Clean coal? Natural gas? Nuclear? Electric cars? We'll need them all. When you look at the numbers, you'll find that we'll still be using fossil fuels, nuclear, and renewables for decades to come. Looks at new battery technology, smart grids, passive buildings, decentralized generation, clean coal, and carbon sequestration. These are buzzwords now, but they'll be a part of your world soon. For many people, they already are. Written by the cutting edge Science Editor for Boing Boing, one of the ten most popular blogs in America
Publisher: Turner Publishing Company
ISBN: 111817559X
Category : Political Science
Languages : en
Pages : 234
Book Description
What you need to know now about America's energy future "Hi, I'm the United States and I'm an oil-oholic." We have an energy problem. And everybody knows it, even if we can't all agree on what, specifically, the problem is. Rising costs, changing climate, peaking oil, foreign oil, public safety?if the fears are this complicated, then the solutions are bound to be even more confusing. Maggie Koerth-Baker?science editor at the award-winning blog BoingBoing.net?finally makes some sense out of the madness. Over the next 20 years, we'll be forced to cut 20 quadrillion BTU worth of fossil fuels from our energy budget, by wasting less and investing in alternatives. To make it work, we'll need to radically change the energy systems that have shaped our lives for 100 years. And the result will be neither business-as-usual, nor a hippie utopia. Koerth-Baker explains what we can do, what we can't do, and why "The Solution" is really a lot of solutions working together. This isn't about planting a tree, buying a Prius, and proving that you're a good person. Economics and social incentives got us a country full of gas-guzzling cars, long commutes, inefficient houses, and coal-fired power plants out in the middle of nowhere, and economics and incentives will be the things that build our new world. Ultimately, change is inevitable. Argues we're not going to solve the energy problem by convincing everyone to live like it's 1900 because that's not a good thing. Instead of reverting to the past, we have to build a future where we get energy from new places, use it in new ways, and do more with less. Clean coal? Natural gas? Nuclear? Electric cars? We'll need them all. When you look at the numbers, you'll find that we'll still be using fossil fuels, nuclear, and renewables for decades to come. Looks at new battery technology, smart grids, passive buildings, decentralized generation, clean coal, and carbon sequestration. These are buzzwords now, but they'll be a part of your world soon. For many people, they already are. Written by the cutting edge Science Editor for Boing Boing, one of the ten most popular blogs in America
AC/DC
Author: Tom McNichol
Publisher: John Wiley & Sons
ISBN: 1118047028
Category : Science
Languages : en
Pages : 187
Book Description
AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the ?operating system? for his future inventions?not to mention the company he founded, General Electric.
Publisher: John Wiley & Sons
ISBN: 1118047028
Category : Science
Languages : en
Pages : 187
Book Description
AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the ?operating system? for his future inventions?not to mention the company he founded, General Electric.
Tone Wizards
Author: Curtis Fornadley
Publisher: If6was9 Publishing
ISBN: 9780692460764
Category : Music
Languages : en
Pages : 0
Book Description
The electric guitar is an amazing instrument that is capable of facilitating the creation of many musical sounds and styles. This book contains a series of interviews that strives to dig deep into the various aspects of electric guitar tone and style. What experiences and wisdom has guided some of the world's top guitar players in their pursuit for the ultimate tone and a signature sound? What can we learn from the gear gurus that have invented and reinvented the tools these players use to craft their tones? Included are insights into the life journey of successful people on a similar path for achieving, or contributing to, the quest for peak artistic expression through the guitar. This valuable resource is sure to provide the interested reader with inspiration and ideas for discovering and evolving their own tone and style. Interviews include: Joe Bonamassa, Bob Bradshaw, John Carruthers, Cliff Chase, Peter Frampton, David Friedman, Jay Graydon, Scott Henderson, Eric Johnson, Jim Kelley, Jeff Kollman, Ronan Chris Murphy, Joe Satriani, John Suhr, Pete Thorn, Steve Vai, Carl Verheyen For more information visit www.GuitarToneWizards.com
Publisher: If6was9 Publishing
ISBN: 9780692460764
Category : Music
Languages : en
Pages : 0
Book Description
The electric guitar is an amazing instrument that is capable of facilitating the creation of many musical sounds and styles. This book contains a series of interviews that strives to dig deep into the various aspects of electric guitar tone and style. What experiences and wisdom has guided some of the world's top guitar players in their pursuit for the ultimate tone and a signature sound? What can we learn from the gear gurus that have invented and reinvented the tools these players use to craft their tones? Included are insights into the life journey of successful people on a similar path for achieving, or contributing to, the quest for peak artistic expression through the guitar. This valuable resource is sure to provide the interested reader with inspiration and ideas for discovering and evolving their own tone and style. Interviews include: Joe Bonamassa, Bob Bradshaw, John Carruthers, Cliff Chase, Peter Frampton, David Friedman, Jay Graydon, Scott Henderson, Eric Johnson, Jim Kelley, Jeff Kollman, Ronan Chris Murphy, Joe Satriani, John Suhr, Pete Thorn, Steve Vai, Carl Verheyen For more information visit www.GuitarToneWizards.com
There are No Electrons
Author: Kenn Amdahl
Publisher: Clearwater Publishing Company, Incorporated
ISBN: 9780962781599
Category : Humor
Languages : en
Pages : 236
Book Description
An off-beat introduction to how electricity works in practical applications.
Publisher: Clearwater Publishing Company, Incorporated
ISBN: 9780962781599
Category : Humor
Languages : en
Pages : 236
Book Description
An off-beat introduction to how electricity works in practical applications.
Electric City
Author: Thomas Hager
Publisher: Abrams
ISBN: 1647000440
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
The extraordinary, unknown story of two giants of American history—Henry Ford and Thomas Edison—and their attempt to create an electric-powered city of tomorrow on the Tennessee River During the roaring twenties, two of the most revered and influential men in American business proposed to transform one of the country’s poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison’s “Detroit of the South” would be ten times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society, introducing mass commuting by car, use a new kind of currency called “energy dollars,” and have the added benefit (from Ford and Edison's view) of crippling the growth of socialism. The whole audacious scheme almost came off, with Southerners rallying to support what became known as the Ford Plan. But while some saw it as a way to conjure the future and reinvent the South, others saw it as one of the biggest land swindles of all time. They were all true. Electric City is a rich chronicle of the time and the social backdrop, and offers a fresh look at the lives of the two men who almost saw the project to fruition, the forces that came to oppose them, and what rose in its stead: a new kind of public corporation called the Tennessee Valley Authority, one of the greatest achievements of the New Deal. This is a history for a wide audience, including readers interested in American history, technology, politics, and the future.
Publisher: Abrams
ISBN: 1647000440
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
The extraordinary, unknown story of two giants of American history—Henry Ford and Thomas Edison—and their attempt to create an electric-powered city of tomorrow on the Tennessee River During the roaring twenties, two of the most revered and influential men in American business proposed to transform one of the country’s poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison’s “Detroit of the South” would be ten times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society, introducing mass commuting by car, use a new kind of currency called “energy dollars,” and have the added benefit (from Ford and Edison's view) of crippling the growth of socialism. The whole audacious scheme almost came off, with Southerners rallying to support what became known as the Ford Plan. But while some saw it as a way to conjure the future and reinvent the South, others saw it as one of the biggest land swindles of all time. They were all true. Electric City is a rich chronicle of the time and the social backdrop, and offers a fresh look at the lives of the two men who almost saw the project to fruition, the forces that came to oppose them, and what rose in its stead: a new kind of public corporation called the Tennessee Valley Authority, one of the greatest achievements of the New Deal. This is a history for a wide audience, including readers interested in American history, technology, politics, and the future.