El poder de la publicidad en México en los inicios del siglo XXI PDF Download
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Author: Carola García
Publisher: Plaza Y Valdes
ISBN:
Category : Business & Economics
Languages : es
Pages : 286
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Book Description
Author: Carola García
Publisher: Plaza Y Valdes
ISBN:
Category : Business & Economics
Languages : es
Pages : 286
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Book Description
Author: Carola García
Publisher:
ISBN: 9786077742944
Category : Advertising
Languages : es
Pages : 335
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Book Description
Author: Mary Alice Shaver
Publisher: Routledge
ISBN: 1317456580
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author: Eric Clark
Publisher:
ISBN: 9789684061804
Category : Publicidad
Languages : es
Pages : 560
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Book Description
Author: Juan Reséndiz Picasso
Publisher:
ISBN:
Category :
Languages : es
Pages : 233
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Book Description
Author: Pablo Nacach
Publisher:
ISBN: 9788496080294
Category : Philosophy
Languages : es
Pages : 192
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Book Description
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Sara Bonerba Casillas
Publisher:
ISBN:
Category :
Languages : es
Pages : 82
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Book Description
Author: Nicola Miller
Publisher: Verso
ISBN: 9781859842058
Category : History
Languages : en
Pages : 358
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Book Description
Focusing on a period between the early 20th century and the literary boom of the 1960s, this study examines the role of intellectuals in Latin American politics. It looks at the way modernization impacted on intellectual life.
Author: Vidal Alba de Diego
Publisher:
ISBN:
Category : Advertising
Languages : es
Pages : 162
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Book Description
