El poder de la publicidad en la industria de la moda PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download El poder de la publicidad en la industria de la moda PDF full book. Access full book title El poder de la publicidad en la industria de la moda by Sara Bonerba Casillas. Download full books in PDF and EPUB format.
Author: Sara Bonerba Casillas
Publisher:
ISBN:
Category :
Languages : es
Pages : 82
Get Book Here
Book Description
Author: Diana Fernández
Publisher: Editorial Verbum
ISBN: 841337846X
Category : Design
Languages : es
Pages : 544
Get Book Here
Book Description
El análisis de la publicidad del consumo moda puede convertirse en una importante herramienta de aproximación investigativa sobre la relación individuo-sociedad en un determinado momento histórico. Conocer las preferencias de los grupos sociales, sus aspiraciones y modelos a seguir, así como el modo en que se insertan en un contexto socioeconómico, resulta de gran interés para comprender muchos aspectos identitarios de una nación. Su consideración como elemento de representación simbólico y síntoma de los cambios estructurales que tienen lugar en cualquier sociedad, dotan a su estudio de un significativo valor que trasciende al ámbito del consumo. El presente texto resume un recorrido por la publicidad sobre moda en la prensa de Cuba a través de los reclamos promocionales: desde los anuncios de sastres y modistas del siglo XIX, hasta los de las grandes tiendas y marcas de productos que irrumpen en la capital de la Isla hasta 1960. Adentrarnos en este universo revela aspectos de la cultura cubana poco abordados, de gran interés tanto para estudiosos e investigadores, como para curiosos y amantes de la moda.
Author: Carola García
Publisher: Plaza Y Valdes
ISBN:
Category : Business & Economics
Languages : es
Pages : 286
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : es
Pages :
Get Book Here
Book Description
En la actualidad, la moda es una industria de elevada importancia en la actividad económica de los países. Además, nos encontramos en un gran proceso de globalización y en constante cambio. La industria de la moda debe adaptarse a dichos cambios, para lo cuál será necesario que las empresas que integran el sector se apoyen en estrategias de marketing para obtener el máximo rendimiento de sus producciones de moda. Hoy en día, son los propios clientes los que exponen las tendencias y demandan los artículos que prefieren consumir y son las empresas las que deben saber captar dichas tendencias y producirlas de la manera más rápida y eficiente para satisfacer las necesidades que los consumidores demandan. Grupos como LVMH,INDITEX y H&M, lideran el ránking mundial en lo que a la distribución de moda se refiere. Dentro de la estrategia de marketing de las empresas son fundamentales tanto la correcta selección del canal de distribución y la adecuada gestión logística de stocks y transporte. Respecto al comercio electrónico,las tiendas online utilizan las herramientas de marketing y publicidad en sus sitios web,así como redes sociales y colaboraciones con blogs de moda con el fin de generar ventas y fidelizar clientes. Palabras clave: Marketing, Comercio electrónico,Logística,Distribución,Moda.
Author: José Manuel Estévez Saá
Publisher: ArCiBel Editores
ISBN: 8493331899
Category : Comparative literature
Languages : es
Pages : 261
Get Book Here
Book Description
Author: Stephan M. Czaja
Publisher: Independently Published
ISBN: 9781796585896
Category : Education
Languages : en
Pages : 178
Get Book Here
Book Description
You want to be a model? You have to learn a lot! The Model Book gives you a comprehensive insight + insider stories about: - Jobs and castings from model agents- Model book: Step by step to high fashion- Shootings: Learn to convince photographers- Modeling abroad: You should know that beforehand!Getting into top modeling agencies is not easy. Now learn how to do it
Author: Encyclopaedia Britannica, Inc
Publisher: Encyclopaedia Britannica, Inc.
ISBN: 1615355162
Category : Juvenile Nonfiction
Languages : en
Pages : 2982
Get Book Here
Book Description
The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Author: James Barron
Publisher: Algonquin Books
ISBN: 1616207175
Category : History
Languages : en
Pages : 188
Get Book Here
Book Description
An inside look at the obsessive, secretive, and often bizarre world of high-profile stamp collecting, told through the journey of the world’s most sought-after stamp. When it was issued in 1856, it cost a penny. In 2014, this tiny square of faded red paper sold at Sotheby’s for nearly $9.5 million, the largest amount ever paid for a postage stamp at auction. Through the stories of the eccentric characters who have bought, owned, and sold the one-cent magenta in the years in between, James Barron delivers a fascinating tale of global history and immense wealth, and of the human desire to collect. One-cent magentas were provisional stamps, printed quickly in what was then British Guiana when a shipment of official stamps from London did not arrive. They were intended for periodicals, and most were thrown out with the newspapers. But one stamp survived. The singular one-cent magenta has had only nine owners since a twelve-year-old boy discovered it in 1873 as he sorted through papers in his uncle’s house. He soon sold it for what would be $17 today. (That’s been called the worst stamp deal in history.) Among later owners was a fabulously wealthy Frenchman who hid the stamp from almost everyone (even King George V of England couldn’t get a peek); a businessman who traveled with the stamp in a briefcase he handcuffed to his wrist; and John E. du Pont, an heir to the chemical fortune, who died while serving a thirty-year sentence for the murder of Olympic wrestler Dave Schultz. Recommended for fans of Nicholas A. Basbanes, Susan Orlean, and Simon Winchester, The One-Cent Magenta explores the intersection of obsessive pursuits and great affluence and asks why we want most what is most rare.
Author: Kate Fletcher
Publisher: Laurence King Publishing
ISBN: 1780673620
Category : Design
Languages : en
Pages : 192
Get Book Here
Book Description
This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it. Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour abuses, toxic chemicals use and conspicuous consumption, giving rise to an undeniable tension between fashion and sustainability. The book is organized in three parts. The first part is concerned with transforming fashion products across the garment's lifecycle and includes innovation in materials, manufacture, distribution, use and re-use. The second part looks at ideas that are transforming the fashion system at root into something more sustainable, including new business models that reduce material throughput. The third section is concerned with transforming the role of fashion designers and looks to examples where the designer changes from a stylist or creator into a communicator, activist or facilitator.
Author: Mariàngels Fondevila
Publisher:
ISBN:
Category : Art
Languages : es
Pages : 264
Get Book Here
Book Description
Reune cerca de 200 obras que proceden de los fondos de la fabrica dirigida por Esteve Monegal, de sus esculturas originales realizadas para los diseños de productos de belleza, jabones y perfumes de la marca Myrurgia.
Author: Joanne Lynch
Publisher:
ISBN: 9780704424555
Category : Advertising, Industrial
Languages : en
Pages : 29
Get Book Here
Book Description
