El poder de la industria publicitaria en México PDF Download
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Author: Carola García
Publisher:
ISBN: 9786077742944
Category : Advertising
Languages : es
Pages : 335
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Book Description
Author: Carola García
Publisher:
ISBN: 9786077742944
Category : Advertising
Languages : es
Pages : 335
Get Book Here
Book Description
Author: Carola García
Publisher: Plaza Y Valdes
ISBN:
Category : Business & Economics
Languages : es
Pages : 286
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Book Description
Author: Mary Alice Shaver
Publisher: Routledge
ISBN: 1317456580
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author: Sara Bonerba Casillas
Publisher:
ISBN:
Category :
Languages : es
Pages : 82
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Book Description
Author: Maricruz Alvarado López
Publisher: Comunicacion Social Ediciones y Publicaciones
ISBN: 9788496082373
Category : Business & Economics
Languages : es
Pages : 222
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Book Description
Esta obra, Publicidad y cultura, revela la influencia que la comunicación publicitaria, como fenómeno social, ejerce permanentemente sobre la construcción de la cultura. La publicidad es, por una parte, identificadora de la cultura del contexto que la produce y, por otra, conformadora de una nueva sociedad en la que van surgiendo formas, valores, técnicas y elementos que generan a su vez distintos modelos de consumo y diferentes consumidores. Se convierte, así, en el eje principal alrededor del que giran los productos de consumo, las necesidades y deseos de los consumidores, los intereses económicos de la industria publicitaria y de una creatividad al servicio de la eficacia, las demandas del mercado, las aspiraciones y expectativas de los ciudadanos y, en definitiva, todo lo que configura las complejas sociedades actuales. El acercamiento interdisciplinar desde el que nace este trabajo psicológico, sociológico, histórico, económico, comunicacional, etc. le ofrecerá una visión global del fenómeno publicitario y de su dimensión cultural, dentro de la tradición y el rigor aceptado por la comunidad científica.
Author: George F. Weeks
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 570
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Book Description
Author:
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 52
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Book Description
Author: Sayak Valencia
Publisher: MIT Press
ISBN: 1635900581
Category : Political Science
Languages : en
Pages : 337
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Book Description
An analysis of contemporary violence as the new commodity of today's hyper-consumerist stage of capitalism. “Death has become the most profitable business in existence.” —from Gore Capitalism Written by the Tijuana activist intellectual Sayak Valencia, Gore Capitalism is a crucial essay that posits a decolonial, feminist philosophical approach to the outbreak of violence in Mexico and, more broadly, across the global regions of the Third World. Valencia argues that violence itself has become a product within hyper-consumerist neoliberal capitalism, and that tortured and mutilated bodies have become commodities to be traded and utilized for profit in an age of impunity and governmental austerity. In a lucid and transgressive voice, Valencia unravels the workings of the politics of death in the context of contemporary networks of hyper-consumption, the ups and downs of capital markets, drug trafficking, narcopower, and the impunity of the neoliberal state. She looks at the global rise of authoritarian governments, the erosion of civil society, the increasing violence against women, the deterioration of human rights, and the transformation of certain cities and regions into depopulated, ghostly settings for war. She offers a trenchant critique of masculinity and gender constructions in Mexico, linking their misogynist force to the booming trade in violence. This book is essential reading for anyone seeking to analyze the new landscapes of war. It provides novel categories that allow us to deconstruct what is happening, while proposing vital epistemological tools developed in the convulsive Third World border space of Tijuana.
Author: Julio Moreno
Publisher: UNC Press Books
ISBN: 0807862088
Category : History
Languages : en
Pages : 336
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Book Description
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Author: Philip Russell
Publisher: Routledge
ISBN: 1136968288
Category : History
Languages : en
Pages : 809
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Book Description
The History of Mexico: From Pre-Conquest to Present traces the last 500 years of Mexican history, from the indigenous empires that were devastated by the Spanish conquest through the election of 2006 and its aftermath. The book offers a straightforward chronological survey of Mexican history from the pre-colonial times to the present, and includes a glossary as well as numerous tables and images for comprehensive study. For additional information and classroom resources please visit The History of Mexico companion website at www.routledge.com/textbooks/russell.
