CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI) PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI) PDF full book. Access full book title CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI) by Marcelo V. Garcia. Download full books in PDF and EPUB format.
Author: Marcelo V. Garcia
Publisher: Springer Nature
ISBN: 3031305922
Category : Technology & Engineering
Languages : en
Pages : 697
Get Book Here
Book Description
This book provides insights into the 5th Edition of the Proceedings of the Conference on Computer Science, Electronics, and Industrial Engineering (CSEI 2022) held in Ambato, Ecuador. This event brings together researchers, students, and professionals from the industrial and academic sectors, seeking to create and strengthen links between issues of joint interest, thus promoting technology and innovation nationwide. The topics of knowledge covered by the event are smart trends for industrial applications, the Internet of things (IoT), control and automation engineering, computer science, and health informatics. The book is helpful for active researchers and practitioners in the field.
Author: Marcelo V. Garcia
Publisher: Springer Nature
ISBN: 3031305922
Category : Technology & Engineering
Languages : en
Pages : 697
Get Book Here
Book Description
This book provides insights into the 5th Edition of the Proceedings of the Conference on Computer Science, Electronics, and Industrial Engineering (CSEI 2022) held in Ambato, Ecuador. This event brings together researchers, students, and professionals from the industrial and academic sectors, seeking to create and strengthen links between issues of joint interest, thus promoting technology and innovation nationwide. The topics of knowledge covered by the event are smart trends for industrial applications, the Internet of things (IoT), control and automation engineering, computer science, and health informatics. The book is helpful for active researchers and practitioners in the field.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1799850781
Category : Business & Economics
Languages : en
Pages : 702
Get Book Here
Book Description
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Author: Valiente Alber, Sònia
Publisher: Editorial UOC
ISBN: 8491161112
Category : Business & Economics
Languages : en
Pages : 214
Get Book Here
Book Description
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Author:
Publisher: Centro de Innovación BBVA
ISBN:
Category :
Languages : en
Pages : 33
Get Book Here
Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1584
Get Book Here
Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749469390
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Author: Antoni Gutiérrez-Rubí
Publisher: LuzAzul ediciones
ISBN: 8469718061
Category :
Languages : en
Pages : 113
Get Book Here
Book Description
Author: Gabriele Meiselwitz
Publisher: Springer Nature
ISBN: 3030776859
Category : Computers
Languages : en
Pages : 475
Get Book Here
Book Description
This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.
Author: Pousttchi, Key
Publisher: IGI Global
ISBN: 1605660752
Category : Computers
Languages : en
Pages : 582
Get Book Here
Book Description
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
