El marketing y su utilidad en la pequeña empresa

El marketing y su utilidad en la pequeña empresa PDF Author: Marketing Publishing Center
Publisher: Ediciones Díaz de Santos
ISBN: 9788479781125
Category : Business & Economics
Languages : es
Pages : 226

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Book Description
Una guía práctica y comprensible sobre la gran importancia que tiene la aplicación de las técnicas del marketing en la pequeña empresa.INDICE: El concepto de marketing. Conocimiento del mercado. La estrategia básica del marketing. Gestión de la mezcla de marketing. Guías para la elaboración y gestión de la mezcla de marketing. Indice de figuras. Indice de ejercicios.

El marketing y su utilidad en la pequeña empresa

El marketing y su utilidad en la pequeña empresa PDF Author: Marketing Publishing Center
Publisher: Ediciones Díaz de Santos
ISBN: 9788479781125
Category : Business & Economics
Languages : es
Pages : 226

Get Book Here

Book Description
Una guía práctica y comprensible sobre la gran importancia que tiene la aplicación de las técnicas del marketing en la pequeña empresa.INDICE: El concepto de marketing. Conocimiento del mercado. La estrategia básica del marketing. Gestión de la mezcla de marketing. Guías para la elaboración y gestión de la mezcla de marketing. Indice de figuras. Indice de ejercicios.

Marketing

Marketing PDF Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686

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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

 PDF Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438

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Book Description


Marketing directo con sentido común

Marketing directo con sentido común PDF Author: Drayton Bird
Publisher: Ediciones Díaz de Santos
ISBN: 9788487189746
Category : Business & Economics
Languages : en
Pages : 408

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Book Description


Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2286

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Book Description


Principles of Operations Management

Principles of Operations Management PDF Author: Jay H. Heizer
Publisher: Pearson Educación
ISBN: 9789702605256
Category : Business & Economics
Languages : en
Pages : 710

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Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

A Primer on International Business

A Primer on International Business PDF Author: Carlos F. Hidalgo
Publisher:
ISBN: 9789681847142
Category : International business enterprises
Languages : es
Pages : 398

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Book Description


Quasioptical Systems

Quasioptical Systems PDF Author: Cuno Pümpin
Publisher: Ediciones Díaz de Santos
ISBN: 9788487189555
Category : Management
Languages : es
Pages : 390

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Book Description


Business

Business PDF Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722

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Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Introduction to Management Accounting, Chap. 1-14

Introduction to Management Accounting, Chap. 1-14 PDF Author: Charles T. Horngren
Publisher: Pearson Educación
ISBN: 9789702606406
Category : Business & Economics
Languages : en
Pages : 724

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Book Description
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).