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Author:
Publisher: Ediciones Díaz de Santos
ISBN: 9788487189029
Category : Self-realization
Languages : es
Pages : 176
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Book Description
Author:
Publisher: Ediciones Díaz de Santos
ISBN: 9788487189029
Category : Self-realization
Languages : es
Pages : 176
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Book Description
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Jorge Eliécer Prieto Herrera
Publisher: Ra-Ma Editorial
ISBN: 8419857939
Category : Business & Economics
Languages : es
Pages : 265
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Book Description
Esta obra es una eficaz herramienta para llevar tu marca personal a alcanzar un lugar destacado en tu sector, negocio o comunidad. Este libro ofrece estrategias innovadoras y prácticas para construir una marca personal sólida y auténtica ayudándote a descubrir tus propósitos comerciales, quien eres dentro del mercado, cuanto vales como producto y en que ecosistema estás. Los lectores aprenderán a destacar en un mercado saturado, a comunicar su propuesta de valor de manera efectiva y a cultivar relaciones significativas. Con un lenguaje claro, didáctico y acompañado de ejercicios prácticos, el libro aborda la importancia de comunicar con coherencia y de posicionar adecuadamente tu marca. “Marketing Personal” es una obra indispensable para aquellos que buscan destacar en su carrera profesional y personal, proporcionando las herramientas necesarias para brillar en un mundo cada vez más competitivo.
Author: Marketing Publishing
Publisher:
ISBN:
Category : Marketing
Languages : es
Pages : 150
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Book Description
Author: Javier García San Vicente
Publisher: Ediciones Díaz de Santos
ISBN: 9788479783617
Category : Business & Economics
Languages : es
Pages : 204
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Book Description
El Marketing Personal es un conjunto de técnicas, sustentadas en siete "documentos prácticos de trabajo", que facilita a la persona un mejor conocimiento propio, una caracterización de los entornos en que se desenvuelve, incluyendo las diversas categorías de clientes, competidores e intermediarios, la fijación de la finalidad personal y las pautas de actuación en cada entorno para alcanzar esa finalidad superando a los competidores. En el presente libro encontrará todo lo anterior, utilizando como referente el caso de Martín Mardones, joven profesional acuciado por los problemas propios de cualquier persona de su edad, insatisfecho y desorientado. En esas circustacncias conoce aun viejo consultor de Marketing con quien traba una relación de intereses. El le ayudara a reconstruir su vida proponiéndole el método del Marketing Personal, al tiempo que le envuelve en una maraña de difícil solución, que le impulsará a la recuperación de un libro antiguo, perseguido sin éxito por la inquisición, en el que se encuentran las últimas páginas que permiten la culminación del método
Author: Manuel Schneer
Publisher: Editorial Norma
ISBN: 958048712X
Category : Business & Economics
Languages : es
Pages : 114
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Book Description
Con un planteamiento prctico y desafiante, este libro muestra las claves que permiten proyectar, diferenciar y posicionar a un profesional como si fuera una marca con perfil propio en contextos competitivos y cambiantes.
Author: Michael Böhm
Publisher:
ISBN: 9789583030574
Category : Marketing
Languages : es
Pages : 0
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Book Description
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 304
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Book Description
Author: Hazem El Shtry
Publisher: Hazem El Shtry
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
In today's fast-paced digital world, standing out is key to success. "Personal Branding" dives into the nitty-gritty of creating a brand that not only defines who you are but also shapes how others see and connect with you. This book breaks down personal branding as a mix of qualities, behaviors, values, and advantages that make up your unique personality. It highlights the importance of this mix, whether it paints a positive or negative picture, especially in a digital marketing-driven era. The book sheds light on the irony of less-skilled individuals gaining massive followings and profits, overshadowing more qualified professionals. It stresses that personal branding isn't a luxury but a necessity, impacting both your online and offline presence. The book provides a practical guide, encouraging readers to analyze themselves using the straightforward SWOT model—identifying strengths, weaknesses, opportunities, and threats. Through a series of questions, readers are prompted to recognize their skills, pitfalls, and unique qualities. Embark on a journey of self-discovery and personal branding with "Personal Branding" to cultivate an identity that resonates, influences, and endures.
