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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Editors of Thunder Bay Press
Publisher: Simon and Schuster
ISBN: 166720047X
Category : Language Arts & Disciplines
Languages : en
Pages : 400
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Book Description
Broaden your language skills with this easy-to-use multilingual illustrated dictionary. The 6-Language Visual Dictionary offers you an efficient way to learn and memorize thousands of terms common in six widely spoken European languages. This highly illustrated compendium is divided thematically into twelve sections that cover a broad range of topics, including the body, home, business, sports, leisure, and science. Also included are additional words and phrases for travel, conversation, or simply to widen your vocabulary in a new language. For ease of use, the dictionary consistently presents the terms color-coded and in the same order—English, German, Spanish, French, Italian, and Portuguese.
Author: Sergio Maruenda Bataller
Publisher: Cambridge Scholars Publishing
ISBN: 1443831115
Category : Language Arts & Disciplines
Languages : en
Pages : 700
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Book Description
The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.
Author: Mario Jorge Del Fa
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 560
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Book Description
Author: Cees B.M. Van Riel
Publisher: Editorial Almuzara
ISBN: 8483566451
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Author: Luis Miguel Díaz
Publisher: Juris Publishing, Inc.
ISBN: 1929446020
Category : Law
Languages : en
Pages : 490
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Book Description
Appendices. Index. With commentary and analysis on commercial mediation and arbitration provided by some of the leading Judges, Lawyers and Academics in the field, Commercial Mediation and Arbitration in the NAFTA Countries is the definitive source on dispute resolution under NAFTA and also on arbitration and mediation in Canada, Mexico and the United States - on both the National and International level. This work, the result of the efforts of the Canadian, Mexican and United States? governments and the U.S. Mexico Conflict Resolution Center (CRC), which was created in 1994 via United States Congressional funding to promote Arbitration and ADR in the NAFTA region, presents the proceedings of the first-ever conference on mediation and arbitration in the NAFTA countries held in Mexico City in June 1999. This work is not only timely, but a must for anyone involved, either directly or indirectly, in dispute resolution in the region.
Author:
Publisher: Food & Agriculture Org.
ISBN: 9789256055941
Category :
Languages : en
Pages : 60
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Book Description
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811520240
Category : Technology & Engineering
Languages : en
Pages : 701
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Book Description
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author:
Publisher:
ISBN:
Category : Bar associations
Languages : en
Pages : 1460
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Book Description
Author: R. Wayne Mondy
Publisher: Pearson Educación
ISBN: 9789702606413
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
