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Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 465
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 465
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Book Description
Author: José Juan Beristain
Publisher: Ewe Editorial Acad MIA Espa Ola
ISBN: 9783848471850
Category :
Languages : es
Pages : 476
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Book Description
Las empresas de distribucion comercial (ensenas comerciales) trabajan actualmente en mercados altamente competitivos, enfrentandose diariamente al reto de conseguir el compromiso y la fidelidad de los clientes. La experiencia ha demostrado que la adecuada gestion de marcas constituye una de las herramientas mas utiles para alcanzar ese objetivo. Hay que tener en cuenta, no obstante, que los distribuidores necesitan adaptar los principios de la gestion de marcas al ambito especifico en el que operan, con el fin de aprovechar al maximo el potencial de sus ensenas y marcas propias (marcas de distribuidor). Este libro propone pautas de gestion que responden a esta necesidad desde una perspectiva novedosa, empleando como hilo conductor la relacion existente entre la imagen de ensena y el valor de sus marcas de distribuidor. Este texto esta dirigido a estudiantes, investigadores y responsables de marketing que desean profundizar en el conocimiento de la marca como instrumento de gestion, una de las areas mas apasionantes y prometedoras del marketing contemporaneo."
Author: Thomas J. Peters
Publisher: Harper Collins
ISBN: 0062263617
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author: Jaime Gil-Lafuente
Publisher: Springer
ISBN: 3030006778
Category : Technology & Engineering
Languages : en
Pages : 376
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Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: Elsa Gómez Gómez
Publisher:
ISBN: 9789275115411
Category : Health & Fitness
Languages : en
Pages : 304
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Book Description
Author: Alexander Chernev
Publisher: Now Pub
ISBN: 9781601985347
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer's perspective to examine how product assortment influences decision making and choice, this monograph defines the consumer aspect of assortment research to answer three key questions. First, how do consumers perceive the variety of items in an assortment? The first part of this review examines factors that influence consumer perceptions of the variety of an assortment. In particular, it investigates how factors such as assortment size, the degree of distinctiveness of assortment options, the dispersion of option frequencies, and the organization of the assortment influence consumer perceptions of assortment variety. Second, how do consumers choose an item from a given assortment? The second part discusses factors that influence consumer choice of an item from a given assortment. It examines the impact of assortment size on the purchase likelihood from a given assortment, the number of options purchased, and the particular options chosen from the assortment. Third, how do consumers choose among assortments? The third part examines factors that influence consumer choice among assortments. In particular, it investigates how assortment size, assortment structure, and purchase quantity influence consumers' choice of an assortment. Conceptual analysis of the existing research in each of these three areas is summarized in a series of research propositions that integrate current findings and offer directions for future research. Product Assortment and Consumer Choice: An Interdisciplinary Review concludes with a discussion of the theoretical contributions and managerial implications of existing product assortment research and identify venues for further investigation.
Author: Sofronio G. Calderon
Publisher:
ISBN:
Category : English language
Languages : es
Pages : 664
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Book Description
Author: Gaye Gronlund
Publisher: Redleaf Press
ISBN: 1605542512
Category : Education
Languages : en
Pages : 256
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Book Description
Intentional teaching begins with focused observations and systematic documentation of children's learning and development. This book is filled with tools and techniques designed to help early childhood educators purposefully observe children, create portfolios with rich documentation, and plan curriculum that supports every child. Discussion questions, observation practice exercises, and reflection assignments are included, as well as DVD with classroom vignettes showcasing observation techniques. Gaye Gronlund is an early childhood education consultant who trains early childhood educators across the country. Marlyn James is an education and early childhood professor.
Author: Lucian Peter Christoph Peppelenbos
Publisher: Kit Pub
ISBN: 9789460220555
Category : Agriculture
Languages : en
Pages : 0
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Book Description
Value Chain Finance is a solution to such dilemmas.
