Author: María Luisa Solé Moro
Publisher: ESIC Editorial
ISBN: 9788473563574
Category : Business & Economics
Languages : es
Pages : 228
Get Book Here
Book Description
Recoge: Estudio del comportamiento del consumidor; Principales condicionantes del consumo; El proceso de decisión de compra; Principales métodos de investigación del comportamiento del consumidor; Perspectivas de consumo: la evolución del comportamiento del consumidor.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Public Affairs Information Service
Publisher: [New York] : Public Affairs Information Service, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 560
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 1434
Get Book Here
Book Description
Author: Claire Solomon
Publisher:
ISBN: 9780814212479
Category : Literary Criticism
Languages : en
Pages : 0
Get Book Here
Book Description
Placing the prostitute at the center of reading, Fictions of Bad Life moves between text and meta-text, exploring how to rescue the prostitute from her imprisonment and turn her into the subject of history.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1119668549
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Author: Zarina Estrada Fernández
Publisher:
ISBN:
Category : Pima Bajo language
Languages : en
Pages : 64
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 924
Get Book Here
Book Description
Author: Gary Taubes
Publisher: Random House
ISBN: 0091924286
Category : Diet
Languages : en
Pages : 642
Get Book Here
Book Description
Whilst low-fat diets have been sold as the route to health, obesity has become epidemic, diabetes rates have soared and heart disease has not declined. This book examines this paradox and debunks the popular misconceptions on health, taking a hard look at the corporate world of the diet industry.
Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 2142
Get Book Here
Book Description
