Author: John C. Maxwell
Publisher:
ISBN: 9789876124119
Category : Comunicación en la empresa
Languages : es
Pages : 100

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Author: Montserrat Duch-Plana
Publisher: Taylor & Francis
ISBN: 1040000290
Category : History
Languages : en
Pages : 252

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Book Description
This book deals with the evolution of initiatives connected to the social and solidarity economy and their political cultures and educational implications in the south of Europe and in Latin America. Employing a comparative perspective, the contributors present 11 studies of these trajectories in Argentina, Chile, Portugal, France, Italy, Spain, and Catalonia in order to engender familiarity with social tributary practices and projects in the Latin world. As the cyclical crises of capitalism and their resulting inequalities have created proposals of reform and brought them into action, certain shared ideological influences and policies have emerged across these societies. Faced with the interpretative schemes used for the Anglo-Saxon sphere, which have been the usual reference in international research, this volume’s geographical and cultural matrix of analysis helps fill a longstanding gap in this field. The book will be of interest to scholars, educators, and students specialising in the history and political science of the social and solidarity economy sectors, as well as professionals involved in cooperatives, mutual aid societies, and associations.

Author: Sanjay Misra
Publisher: Springer
ISBN: 3030243087
Category : Computers
Languages : en
Pages : 761

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Book Description
The six volumes LNCS 11619-11624 constitute the refereed proceedings of the 19th International Conference on Computational Science and Its Applications, ICCSA 2019, held in Saint Petersburg, Russia, in July 2019. The 64 full papers, 10 short papers and 259 workshop papers presented were carefully reviewed and selected form numerous submissions. The 64 full papers are organized in the following five general tracks: computational methods, algorithms and scientific applications; high performance computing and networks; geometric modeling, graphics and visualization; advanced and emerging applications; and information systems and technologies. The 259 workshop papers were presented at 33 workshops in various areas of computational sciences, ranging from computational science technologies to specific areas of computational sciences, such as software engineering, security, artificial intelligence and blockchain technologies.

Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722

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Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Author:
Publisher:
ISBN:
Category : History
Languages : es
Pages : 1594

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Book Description
A "graphic dictionary" containing 2000 images arrranged under 515 entry headings, with 45 texts. CD-ROM contains videos and sound material organized for interactive use.

Author: Kirsten Jeppesen Kragh
Publisher: John Benjamins Publishing
ISBN: 9027271607
Category : Language Arts & Disciplines
Languages : en
Pages : 297

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Book Description
This volume proposes a new way to address the classical question concerning the relation between language, cognition, and culture from the perspective of two basic systems: deixis and the pronominal system. It investigates the linguistic structuring of basic concepts of person, place and time in Romance languages, disclosing structural differences that may be related to mental parameters and other extra-linguistic circumstances and thus possibly linked to a light revision of the Sapir-Whorf hypothesis. The methodological and theoretical focus is based on the discursive and pragmatic functional approach to deixis. The articles concern linguistic variation and language change, and most of the studies adopt cross linguistic perspectives, primarily among Romance languages, but also with a classical perspective from Ancient Greek discussing the existence of universal categorical patterns. The studies reveal similarities and differences between Romance languages mutually, and set the stage for comparisons between Romance and non-Romance languages. These similarities and differences are subject to change in connection with cultural developments in society and offer in this volume a coordinated effort in exploring the linguistic expressions of these extra-linguistic concepts.

Author: de Aguilera Moyano, Joaquín
Publisher: ESIC
ISBN: 841646264X
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.

Author: Jack Bernstein
Publisher: InterLingua Publishing
ISBN: 1602991456
Category : College graduates
Languages : en
Pages : 258

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Book Description
"Job hunting tips in Spanish and English"--Cover.

Author: Rodrigo Sierra ÁVila
Publisher: Palibrio
ISBN: 146333687X
Category : Biography & Autobiography
Languages : en
Pages : 142

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Book Description
Todos recorremos los caminos que hemos elegido consciente o inconscientemente. Las experiencias, aprendizajes y logros, pueden ser situaciones comunes, pero el cómo las vivamos, determinará nuestra trascendencia. Algunos "viven" su vida sin trascender en ningún ámbito de la misma. Pero cada uno de nosotros podemos "trazar las rutas" por los cuales deseamos "transitar", para ver realizadas nuestras metas. Cuando somos conscientes de que la historia de nuestra vida es: producida, dirigida, editada y escrita por nosotros, podemos adjudicarnos los créditos de nuestra opera prima. El compendio de experiencias, anécdotas y puntos de vista, incluidos en este libro, esperan aportar su granito de arena, a quienes tengan la oportunidad de leerlo.

Author: Daniela Zizi
Publisher: Lulu.com
ISBN: 1291597549
Category :
Languages : es
Pages : 62

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Book Description