Author: Aleksandra Kuźmińska-Haberla
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8376959328
Category : Business & Economics
Languages : pl
Pages : 123

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Author: Aleksandra Kuźmińska-Haberla
Publisher:
ISBN: 9788376957098
Category :
Languages : en
Pages :

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Author: Aleksandra Kuźmińska-Haberla
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8367400291
Category : Business & Economics
Languages : en
Pages : 121

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Book Description
Zagadnienia omówione w tym numerze "Debiutów Studenckich" dotyczą działań marketingowych różnych podmiotów, przede wszystkim w przestrzeni międzynarodowej. Cztery artykuły nawiązują do kreowania marki i wizerunku firm oraz marki stworzonej przez organizację pozarządową, jeden prezentuje znaczenie marketingu relacyjnego, w tym również dla kreowania marki, kolejny zaś odnosi się do wpływu kultury na komunikację marketingową. Pozostałe dwa artykuły nawiązują do znaczenia języka angielskiego w biznesie międzynarodowym oraz do zrównoważonego rozwoju w obliczu kryzysu wodnego.

Author: Elżbieta Sobczak
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8376959344
Category : Business & Economics
Languages : pl
Pages : 90

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Author: Malcolm McDonald
Publisher:
ISBN: 9780531095904
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

Author: Przemysław Skulski
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8376958070
Category : Business & Economics
Languages : en
Pages : 207

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The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.

Author: Tony Hines
Publisher: Routledge
ISBN: 1136403531
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Author: Miroslav N. Jovanović
Publisher: Edward Elgar Publishing
ISBN: 1845428935
Category : Business & Economics
Languages : en
Pages : 919

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Book Description
International economic integration has played a significant part in economic policy decisions for most countries and regions throughout the world over decades. This text looks at why the success of integration schemes has been so variable and what the prospects are for integration in the future.

Author: Catherine Rottenberg
Publisher: Oxford University Press
ISBN: 0190901241
Category : Political Science
Languages : en
Pages :

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Book Description
From Hillary Clinton to Ivanka Trump and from Emma Watson all the way to Beyoncé, more and more high-powered women are unabashedly identifying as feminists in the mainstream media. In the past few years feminism has indeed gained increasing visibility and even urgency. Yet, in her analysis of recent bestselling feminist manifestos, well-trafficked mommy blogs, and television series such as The Good Wife, Catherine Rottenberg reveals that a particular variant of feminism-which she calls neoliberal feminism-has come to dominate the cultural landscape, one that is not interested in a mass women's movement or struggles for social justice. Rather, this feminism has introduced the notion of a happy work-family balance into the popular imagination, while transforming balance into a feminist ideal. So-called "aspirational women" are now exhorted to focus on cultivating a felicitous equilibrium between their child-rearing responsibilities and their professional goals, and thus to abandon key goals that have historically informed feminism, including equal rights and liberation. Rottenberg maintains that because neoliberalism reduces everything to market calculations it actually needs feminism in order to "solve" thorny issues related to reproduction and care. She goes on to show how women of color and poor and immigrant women most often serve as the unacknowledged care-workers who enable professional women to strive toward balance, arguing that neoliberal feminism legitimates the exploitation of the vast majority of women while disarticulating any kind of structural critique. It is not surprising, then, that this new feminist discourse has increasingly dovetailedwith conservative forces. In Europe, gender parity has been used by Marine Le Pen and Geert Wilders to further racist, anti-immigrant agendas, while in the United States, women's rights has been invoked to justify interventions in countries with majority Muslim populations. And though campaigns such as the #MeToo and #TimesUp appear to be shifting the discussion, given our frightening neoliberal reality, these movements are currently insufficient. Rottenberg therefore concludes by raising urgent questions about how we can successfully reorient and reclaim feminism as a social justice movement.

Author: John R. Kelly
Publisher: Routledge
ISBN: 0429515596
Category : Social Science
Languages : en
Pages : 421

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Book Description
First published in 1987. Following an introductory chapter on the nature of theory and the outline of the book, there are eight chapters on the explanatory approaches, or models, employed in this dialectical analysis of the leisure industry. These models focus on particular elements of leisure: experience, decision, development, identities, interaction, institutions, political forces, and human definitions. With a new preface to the re-issue by the author, this title will be of great interest to students of Sociology and Leisure Studies.