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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1002
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1002
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Book Description
Author: Marketing Science Institute
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 76
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Book Description
Author: Don E. Schultz
Publisher: N T C Business Books
ISBN: 9780844233666
Category : Sales promotion
Languages : en
Pages : 197
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Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author:
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 530
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Book Description
Author: Pierre Benckendorff
Publisher: Edward Elgar Publishing
ISBN: 1784714801
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, work integrated learning, sustainability and critical studies, internationalisation, technology enabled learning, links between teaching and research, and graduate student supervision. Within these topics attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators and trends and issues. The Handbook provides a valuable resource for understanding teaching and learning theory and practice in tourism.
Author: Dr. O.P. Gupta
Publisher: SBPD Publishing House
ISBN: 9390498775
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Business Studies-12 a book contents: 1. Nature and Significant of Management 2. Principles of Management 3. Business Environment 4. Planning 5. Organisation 6. Staffing 7. Directing 8. Controlling 9. Business Finance 10. Financial; Market 11. Marketing 12. Consumer Protection 13. Project Work and Assignment
Author: Dr. C. B. Gupta
Publisher: Goyal Brothers Prakashan
ISBN: 8183895069
Category : Juvenile Nonfiction
Languages : en
Pages : 264
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Book Description
![Business Studies Class 12 - [Chhattisgarh & MP Board] PDF](https://books.google.com/books/content/images/frontcover/sRnOEAAAQBAJ?fife=w80-h100)
Author: Dr. S. K. Singh,
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
1.Nature and Significance of Management, 2 .Principles of Management, 3 .Management and Business Environment, 4.Planning, 5 .Organising, 6 .Staffing, 7 .Directing, 8. Controlling, 9.Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13 .Entrepreneurship Development, Latest Model Paper With OMR Sheet Examination Paper.
