Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749449985
Category : Business & Economics
Languages : en
Pages : 241
Book Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Effective Personal Communication Skills for Public
Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749449985
Category : Business & Economics
Languages : en
Pages : 241
Book Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Publisher: Kogan Page Publishers
ISBN: 0749449985
Category : Business & Economics
Languages : en
Pages : 241
Book Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Public Relations in Practice
Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 9780749433819
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.
Publisher: Kogan Page Publishers
ISBN: 9780749433819
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.
Effective Writing Skills for Public Relations
Author: John Foster
Publisher: Kogan Page Publishers
ISBN: 0749454458
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Publisher: Kogan Page Publishers
ISBN: 0749454458
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Writing Skills for Public Relations
Author: John Foster
Publisher: Kogan Page Publishers
ISBN: 0749465441
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Publisher: Kogan Page Publishers
ISBN: 0749465441
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Planning and Managing Public Relations Campaigns
Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 074945928X
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Publisher: Kogan Page Publishers
ISBN: 074945928X
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Communication Skills
Author: Ian Tuhovsky
Publisher:
ISBN: 9781515031918
Category : Interpersonal communication
Languages : en
Pages : 0
Book Description
Do You Know How To Communicate With People Effectively, Avoid Conflicts and Get What You Want From Life? ...It's mostly about what you say, but also about WHEN, WHY and HOW you say it. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Do The Things You Usually Say Help You, Or Maybe Hold You Back? Dear Friends, Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice? Maybe you assumed that you knew exactly what a particular concept meant for another person and you stopped asking questions? Maybe you asked so many questions, you practically started an interrogation? Maybe you could not listen carefully or could not stay silent for a moment? How many times have you wanted to achieve something, negotiate better terms or ask for a promotion and failed miserably? It's time to put that to an end with the help of this book. Lack of communication skills is exactly what ruins most peoples' lives. If you don't know how to communicate properly, you are going to have problems both in your intimate and family relationships. You are going to be ineffective in work and business situations. It's going to be troublesome managing employees or getting what you want from your boss or your clients on a daily basis. Overall, effective communication is like an engine oil that makes your life run smoothly, getting you wherever you want to be. There are very few areas in life in which you can succeed in the long run without this crucial skill. What Will You Learn With This Book? -What Are The Most Common Communication Obstacles Between People And How To Avoid Them -How To Express Anger And Avoid Conflicts -What Are The Most 8 Important Questions You Should Ask Yourself If You Want To Be An Effective Communicator? -5 Most Basic and Crucial Conversational Fixes -How To Deal With Difficult and Toxic People -Phrases to Purge from Your Dictionary (And What to Substitute Them With) -The Subtle Art of Giving and Receiving Feedback -Rapport, the Art of Excellent Communication -How to Use Metaphors to Communicate Better And Connect With People -What Metaprograms and Meta Models Are and How Exactly To Make Use of Them To Become A Polished Communicator -How To Read Faces and How to Effectively Predict Future Behaviors -How to Finally Start Remembering Names -How to Have a Great Public Presentation -How To Create Your Own Unique Personality in Business (and Everyday Life) -Effective Networking Start improving your life today.
Publisher:
ISBN: 9781515031918
Category : Interpersonal communication
Languages : en
Pages : 0
Book Description
Do You Know How To Communicate With People Effectively, Avoid Conflicts and Get What You Want From Life? ...It's mostly about what you say, but also about WHEN, WHY and HOW you say it. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Do The Things You Usually Say Help You, Or Maybe Hold You Back? Dear Friends, Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice? Maybe you assumed that you knew exactly what a particular concept meant for another person and you stopped asking questions? Maybe you asked so many questions, you practically started an interrogation? Maybe you could not listen carefully or could not stay silent for a moment? How many times have you wanted to achieve something, negotiate better terms or ask for a promotion and failed miserably? It's time to put that to an end with the help of this book. Lack of communication skills is exactly what ruins most peoples' lives. If you don't know how to communicate properly, you are going to have problems both in your intimate and family relationships. You are going to be ineffective in work and business situations. It's going to be troublesome managing employees or getting what you want from your boss or your clients on a daily basis. Overall, effective communication is like an engine oil that makes your life run smoothly, getting you wherever you want to be. There are very few areas in life in which you can succeed in the long run without this crucial skill. What Will You Learn With This Book? -What Are The Most Common Communication Obstacles Between People And How To Avoid Them -How To Express Anger And Avoid Conflicts -What Are The Most 8 Important Questions You Should Ask Yourself If You Want To Be An Effective Communicator? -5 Most Basic and Crucial Conversational Fixes -How To Deal With Difficult and Toxic People -Phrases to Purge from Your Dictionary (And What to Substitute Them With) -The Subtle Art of Giving and Receiving Feedback -Rapport, the Art of Excellent Communication -How to Use Metaphors to Communicate Better And Connect With People -What Metaprograms and Meta Models Are and How Exactly To Make Use of Them To Become A Polished Communicator -How To Read Faces and How to Effectively Predict Future Behaviors -How to Finally Start Remembering Names -How to Have a Great Public Presentation -How To Create Your Own Unique Personality in Business (and Everyday Life) -Effective Networking Start improving your life today.
Creativity in Public Relations
Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749458712
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Publisher: Kogan Page Publishers
ISBN: 0749458712
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Ethics in Public Relations
Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 074947727X
Category : Business & Economics
Languages : en
Pages : 192
Book Description
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Publisher: Kogan Page Publishers
ISBN: 074947727X
Category : Business & Economics
Languages : en
Pages : 192
Book Description
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
21 Days of Effective Communication
Author: Ian Tuhovsky
Publisher: Ian Tuhovsky
ISBN:
Category : Self-Help
Languages : en
Pages : 104
Book Description
Discover how unlocking the hidden secrets to successful communication can create powerful, changes across all areas of your life. As we travel on our journey through life, many of us pick up poor communication habits, but could these habits be holding you back from enjoying all the health, happiness, love and freedom you truly deserve? In 21 Days of Effective Communication, you'll learn not only why the way you communicate makes all the difference to your success, but also just how easy it is to eliminate bad communication habits, overcome your limitations and build better relationships. The best part? You can achieve all this - and more - within just three short weeks. Enjoy immediate improvements to the way you communicate, right from day 1 Packed full of fast, efficient methods for developing better communication skills, this highly practical, step-by-step guide is designed to start producing the results you need IMMEDIATELY. ● There are NO long-winded explanations ● NO complicated processes ● NO psychobabble and absolutely NO jargon... ...Just clear, simple, and powerful exercise you can use right away to: ● Breeze through any social situation feeling cool, calm, and confident at all times. ● Build meaningful, rewarding relationships at work, at home, and in your love life. ● Become a better listener and offer effective emotional support to those you care about. Accelerate your success and start achieving your biggest goals today with just a few, simple techniques Improving your communications skills is about much more than getting on better with those around you. By taking the easy-to-follow, actionable steps outlined in this book, you'll discover how effective communication can make an enormous difference in all areas of your life. Over the course of just 21 days, you'll learn: ● How changing one small word can make a huge difference in the way you approach challenges, overcome obstacles, and achieve your biggest goals. ● How the awesome power of gratitude can work miracles on your mood, your mindset, and your well-being. ● How to successfully persuade, engage, and ask the questions that get you the results you truly want, every single time. ● And MUCH more! Unlock the hidden secrets to better communication and start transforming your life for the better today. Click the BUY NOW button above to order your copy of 21 Days of Effective Communication and you'll also receive a complete, 120 e-book, Mindfulness-Based Stress and Anxiety Management Techniques absolutely free.
Publisher: Ian Tuhovsky
ISBN:
Category : Self-Help
Languages : en
Pages : 104
Book Description
Discover how unlocking the hidden secrets to successful communication can create powerful, changes across all areas of your life. As we travel on our journey through life, many of us pick up poor communication habits, but could these habits be holding you back from enjoying all the health, happiness, love and freedom you truly deserve? In 21 Days of Effective Communication, you'll learn not only why the way you communicate makes all the difference to your success, but also just how easy it is to eliminate bad communication habits, overcome your limitations and build better relationships. The best part? You can achieve all this - and more - within just three short weeks. Enjoy immediate improvements to the way you communicate, right from day 1 Packed full of fast, efficient methods for developing better communication skills, this highly practical, step-by-step guide is designed to start producing the results you need IMMEDIATELY. ● There are NO long-winded explanations ● NO complicated processes ● NO psychobabble and absolutely NO jargon... ...Just clear, simple, and powerful exercise you can use right away to: ● Breeze through any social situation feeling cool, calm, and confident at all times. ● Build meaningful, rewarding relationships at work, at home, and in your love life. ● Become a better listener and offer effective emotional support to those you care about. Accelerate your success and start achieving your biggest goals today with just a few, simple techniques Improving your communications skills is about much more than getting on better with those around you. By taking the easy-to-follow, actionable steps outlined in this book, you'll discover how effective communication can make an enormous difference in all areas of your life. Over the course of just 21 days, you'll learn: ● How changing one small word can make a huge difference in the way you approach challenges, overcome obstacles, and achieve your biggest goals. ● How the awesome power of gratitude can work miracles on your mood, your mindset, and your well-being. ● How to successfully persuade, engage, and ask the questions that get you the results you truly want, every single time. ● And MUCH more! Unlock the hidden secrets to better communication and start transforming your life for the better today. Click the BUY NOW button above to order your copy of 21 Days of Effective Communication and you'll also receive a complete, 120 e-book, Mindfulness-Based Stress and Anxiety Management Techniques absolutely free.
Effective Communication Skills
Author: Marsha Ludden
Publisher:
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 140
Book Description
Publisher:
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 140
Book Description